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With ad sales falling, the company is leveraging AR and an AI chatbot to get back on track, announcing new AI-driven ads this week at the Interactive Advertising Bureau鈥檚 NewFronts. First-quarter revenues totaled $989 million, falling short of analysts鈥� expected $1.01 billion and a 7% decline YoY.

AI chatbots don鈥檛 think. Instead, their algorithms enable them to string together information scraped from the web in creative ways. They鈥檙e generating interesting content that鈥檚 also laden with inaccuracies and bias.

Have you ever had a good experience with a chatbot? Dan Van Dyke:. It's a hard one. So if we're calling ChatGPT a chatbot, absolutely. If we're talking about chatbots like IVRs, like calling your bank, sometimes. So I found one that pointed out that a gym was double charging me and I thought that was pretty cool. So I'll say yes, but the majority of time it's a negative experience. Rob Rubin:.

Determine who will be most comfortable with AI chatbots. More like this:. May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities. Over 350 AI executives warn of AI鈥檚 鈥榬isk of extinction鈥�. Adobe, Google, and more add AI features as martech landscape prepares to be upended.

But responses to its chatbot, Bard鈥攚hich opened for public access on May 10鈥攈ave been generally negative, and it鈥檚 unclear how long users will have to wait for generative AI to be integrated into Google Search. If Google can鈥檛 recover from its AI fumbles, its site traffic might continue to slowly erode. ChatGPT itself is also winning a lot more traffic.

Microsoft鈥檚 Bing takes on Google with new chatbot answers and DALL-E image generator. Reddit enhances advertiser experience with ads manager updates ahead of potential IPO. Netflix鈥檚 ad-supported tier reaches 1 million monthly active users. Yesterday鈥檚 Chart of the Day: Get a (clean) room.

Microsoft has been secretly testing its Bing chatbot 鈥楽ydney鈥� for years. Where will generative AI have the biggest impact in retail? Amazon鈥檚 Hugging Face partnership aimed at Microsoft, Google generative AI moves. Microsoft expands Bing AI offering as prices skyrocket. Chart of the Day: Video鈥檚 view from the top.

Key takeaways: Whether smaller FIs adopt an AI-driven chatbot so customers can resolve their unique issues off-hours, use genAI to boost the speed and accuracy of lending processes, or personalize communications to customers, technology doesn鈥檛 necessarily cause small FIs to lose their human touch. In fact, if done right, it can free up the FI employees to provide more of it.

ChatGPT, a generative AI-powered conversational chatbot developed by OpenAI, is the talk of 2023. In the banking industry, generative AI will help create marketing images and text, answer customer queries via virtual assistants, and produce data that will make machine learning applications more accurate and efficient. Where will generative AI have the biggest impact?

鈥淎nd image tools offer a relatively lower-risk way for brands to test using generative AI since inaccuracies are easier to identify and fix than, for example, in a live customer conversation with a 肠丑补迟产辞迟.鈥�.

Many retailers have jumped on the chatbot bandwagon as generative AI enables faster, personalized, and more engaging responses. While chatbots can be helpful in answering common or routine customer questions, it can be equally as frustrating for customers to get valuable answers to more complex, emotional, or frustrating queries.

According to Capterra鈥檚 February 2023 鈥淩etail Chatbots Survey,鈥� 67% of ChatGPT users said they 鈥渙ften鈥� or 鈥渁lways鈥� felt understood by the bot, compared to 25% of retail chatbot users. As generative AI tools learn more about individual shoppers, recommendations will become more relevant, and interactions may become more like those with a stylist or personal shopper.

Some users have also complained that Meta AI is more conservative in its responses than other generative AI chatbots. The big picture: The sheer size of Meta鈥檚 existing audience, combined with the convenience of being able to access Meta AI in Facebook, Instagram, and WhatsApp, will make the company stand out in a crowded genAI market.

Musk鈥檚 X.AI ambitions beg the question: How could his chatbot compete with ChatGPT unless it's based on a more powerful model? Google鈥檚 precautionary instincts over the technology are getting bulldozed by market forces. What鈥檚 next?

AI and search collide: AI was prominent this week with the news that Microsoft's Bing has gained share in the search market since integrating OpenAI into its chatbot technology in February. 叠颈苍驳鈥檚 inroads could weigh on Google, which announced new features including a "Perspectives" fact-checking tool in a bid to strengthen its reputation as the leading search brand.

AI chatbots compared: Bard vs. Bing vs. ChatGPT. US ad market falls for 8th consecutive month in February. 5 charts showing where people (and advertisers) would go after TikTok. Digitization of the physical store is an emerging media opportunity for brands. Yesterday鈥檚 Chart of the Day: Save the last TikTok dance.

Later this year, Instacart plans to roll out a chatbot powered by ChatGPT to answer food-related questions and help shoppers find products, per The Wall Street Journal. The big takeaway: The strength of Instacart鈥檚 advertising business coupled with steady growth for its delivery arm should smooth its path to an IPO.

It could also power features that enhance the smartphone shopping experience, such as integrated chatbots offering instant support, or tools enabling customers to instantly personalize and visualize custom products via their smartphone. Social commerce. High-quality content is central to any social commerce strategy, but many retailers and brands lack the in-house expertise to produce such content.

Nationwide also revealed it made investments in mobile technology and chatbots to enable touchless sales and servicing. Embedded insurance. To reduce customer acquisition costs and reach new audiences, leading P&C insurers will increasingly integrate their products in third-party platforms.

For example, Prohaska consultant for data and identity strategy Rob Cantave envisions the use of machine learning (ML) in a chatbot to 鈥渞ecognize鈥� customers based on their cadence and word choice. It鈥檚 hard to find a marketer, agency, publisher, or ad tech vendor who isn鈥檛 trumpeting the disruptive effect of generative AI (genAI) on the industry.

If consumers can use AI chatbots not only to scan flight schedules and prices but also to book flights, marketers will need to find a way to win over those AI agents. If AI agents do become common the way Buhler predicts, brands will be marketing to agents. This is something VML chief innovation officer Brian Yamada referred to as M2M or machine-to-machine marketing.

Google developed its own answer to ChatGPT with Bard, a conversational chatbot. But it鈥檚 not just Big Tech. Global ecommerce giants Alibaba and JD.com have both begun to build out their AI capabilities. The bottom line: Shopify is smart to make its move into generative AI while it鈥檚 still relatively untapped.

The district is also testing an AI learning platform 鈥淓d,鈥� featuring a chatbot represented by a smiling sun. Parents and students can use Ed to ask questions about courses, grades, and attendance, as well as play games that support learning. 鈥淔or Gen Alpha, growing up with AI is going to be the norm,鈥� said Flores-Marquez.

叠颈苍驳鈥檚 chatbot got more ads. Microsoft makes up just 5.3% of total US search ad revenues, according to our forecast. But these changes could shake up search. Who cares? Brands and retailers that should be paying attention to how Bing is incorporating ads into chatbot-based search, because Google will likely make similar moves.