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Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

DoorDash partnered with Topsort to enable programmatic buying for retail and delivery inventory and launched post-purchase ad units. Instacart partnered with Uber Eats to power ad formats on Uber's platform and rolled out access to ad inventory on Caper Carts to all advertisers.

This could give Chime access to more Gen Alpha and Gen Z customers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

E.l.f. was one of the first brands to embrace TikTok and has maintained a creator-forward approach to advertising. This approach requires 鈥渂uilding a culture and ethos at e.l.f. that is rooted in positivity, in inclusivity, in accessibility, but also rooted in every single person at e.l.f. believing that we are here to disrupt norms, shape culture, and connect communities,鈥� Lam said.

In turn, retailers are using these platforms to unlock valuable customer data that can be used to power retail media networks for both in-store and online advertising. But consumers have mixed opinions about the various digital tools aimed at helping them discover, shop, and purchase grocery products. Here are five charts on the current state of consumer attitudes toward grocery technology.

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Modelo鈥檚 college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.

For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing鈥攁nd more legacy advertisers want in.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.

Cosmetics and skincare were among the few fast-moving consumer goods (FMCG) categories to show both value and unit growth as shoppers splurged on little luxuries, according to Nielsen data in The Grocer鈥檚 Top Products survey in December 2023.