蘑菇AV

"And when they're embracing it and using it as a tool, it becomes another part of the arsenal that's just like Photoshop or just like moving from a film camera to a digital camera or just like moving from painting to having film.". Marketing is a continually evolving industry, Schultz said, and AI is simply the newest tool to emerge.

And a low-cost airline enters the UK online betting market. Last month, easyGroup, the conglomerate that counts low cost airline easyJet among its businesses, launched easyBet, a new online sports betting brand. Paul, is online sports betting open to anyone now? Paul Briggs (05:53):. I think it is. The question is, is it viable?

It just feels like the path that a lot of these digital platforms seem to be taking, and they all seem to be copying one another.

Podcasts accounted for 4.8% of US time spent with digital media in 2024, but made up just 0.8% of digital ad spend, per our June 2024 forecast. And while time spent listening to podcasts will increase, ad spend will remain the same and then decrease. 鈥淭his imbalance represents a significant untapped opportunity.

On today鈥檚 podcast episode, we discuss what happened to Spotify鈥檚 subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new 蘑菇AV research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. "They're willing to explore multiple channels before making purchase decisions."

Owned and operated digital platforms are being used to host content. Chick-fil-A announced its upcoming Play app, which will feature a slew of video, audio, and gaming content geared toward families with young children. An animated series on the app will feature Chick-fil-A鈥檚 cow mascot. Some brands and retailers have even launched their own production companies.

Yes, I'm very online, so very findable online. Jasmine Enberg (02:11):. So am I. It's okay. Alex Schultz (02:13):. Yeah, it comes with the job [inaudible 00:02:15]. Yeah, I'm British. I lived in America for 17 years, but I'm back in the UK. I paid for college with websites. I did a physics degree at Cambridge, but I focused specifically on rowing.

I mean, I wouldn't say less likely, but I would say not in digital channels at least. They over-index pretty high on a lot of the digital channels that we track. One thing that was surprising is that they're kind of neck-to-neck with the general population on social media.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Over the last few years, Gen Zers have slowly trickled away from big banks鈥攚ith some gravitating toward banks鈥� digital competitors. This could mean fintechs鈥� marketing campaigns are resonating with young customers. Fintechs are trying to diversify their customer base with their ads.

The change will be the equivalent of going from navigating a library with the Dewey Decimal System and thus encountering related books on adjacent shelves, to requesting books for pickup through a digital catalog.

Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI鈥檚 future.

Recent news of Walmart鈥檚 expansion of in-store ads, including audio and product demos, plus The Kroger Co.鈥檚 planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail鈥檚 next mega-trend. Physical stores have enormous鈥攁nd almost completely untapped鈥攑otential as the next major media channel, yet US retailers have been remarkably slow to adopt.