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But I think that this idea of traditional versus digital media and how to reach these young consumers, at the high level, because we're talking about US consumer banking habits, I think that the headline is that Gen Z consumers are interested in opening up bank accounts right now. There's a lot of them and they're going to be opening up a lot of bank accounts.

Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.

There鈥檚 no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it鈥檚 already far ahead of connected TV and closing in on traditional TV.

On today鈥檚 podcast episode, we explore the problematic relationship between credit unions and Gen Z. 鈥� In our 鈥淗eadlines鈥� segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we consider what credit unions can do to capture Gen Zers鈥� attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. 鈥� In 鈥淎ctual CEO,鈥� we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Although OOH is still primarily a traditional medium, outdoor advertising鈥檚 future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.

On today鈥檚 podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. 鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst鈥檚 director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.

With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.

The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games鈥攅specially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.

鈥淧erformance Max [campaigns] are more algorithmic in nature,鈥� Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. 鈥淒on鈥檛 force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.鈥�

Shoppers also have the option to check out with a traditional cashier. Differing approaches: Aldigo鈥檚 rollout comes just weeks after Amazon announced it was pulling the plug on its cashierless 鈥淛ust Walk Out鈥� technology. The retail giant is shifting its focus to AI-powered Dash Carts, which allow shoppers to scan items as they move through the store and check their spending in real time.

Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they鈥檙e shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.

As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.

Costco wants to build a store 65% larger than its typical warehouse: The Fresno, California, facility would combine ecommerce and traditional retail under one roof.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

McDonald鈥檚 is focusing on speed and convenience as it rolls out a new US store format that pushes most customers to place their orders via digital kiosks, per Bloomberg. The kiosks aim to shorten ordering times and improve order accuracy. The devices also reduce the restaurants鈥� reliance on cashiers so staff can complete tasks like bringing food to customers who request table service.

A focus on digital marketing: According to Forbes, the cost per impression via digital marketing can be considerably less than for print or other traditional marketing. Plus, it鈥檚 easier to track prospects reached by digital ads than to track direct mail that may or may not reach the end user or TV ads that customers may not see.

The reality: Google is so popular that its name is used as a verb for online searches. Breaking up the monolith won鈥檛 change the company鈥檚 dominance鈥攊t鈥檒l just move it under a new umbrella.

Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.