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Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

work with are already so dependent on the results of those ad spending pieces.

But on-site ad inventory is finite, and its worth to advertisers is inextricably tied to ecommerce traffic, which leaves most retailers at a disadvantage. Further adding to on-site woes, advertisers have begun to question the ROI of ads so close to the bottom of the purchase funnel. Retail media鈥檚 biggest players are maxing out their owned and operated surfaces.

Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.

Although still a small share of ad spend, in-store retail media is expanding rapidly. Retailers like CVS and 7-Eleven are using digital screens and audio ads to engage shoppers closer to the point of purchase.

But diving into advertising can help the company diversify its revenues and give it a needed boost, We forecast FMN ad spending will jump 103.11% YoY in 2025, hitting about $710 million.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Our latest digital audio ad spending forecast estimates $7.12 billion in ad dollars for the industry in 2024, amounting to 6.8% growth. Both of those figures are modest compared with the subscription revenue total and growth. Subscriber dollars have become comparatively more important over time, contrary to the stated strategic preferences of some of the major audio players.