The ecommerce giant displays an average of 20 sponsored products per page load in various locations across the page. Amazon also offers a robust inventory of sponsored ad formats, including in-grid ads, product carousels, brand carousels, and videos.
A young and ecommerce-savvy user base in the UK is helping propel TikTok鈥檚 aims. More than two-thirds of the platform鈥檚 user base in the UK is under the age of 35. Given a broader population that is comfortable with digital shopping鈥攐nly China has a greater proportion of total retail sales online鈥攊t鈥檚 clear why the country is a rich testing ground for TikTok.