Ä¢¹½AV

The advertising industry craves standardization in a fragmented landscape shaped by rising privacy expectations and demands for actionable insights. To move beyond aggregate campaign analytics, businesses need user-level insights without adding legal, technical, or governance hurdles.

US CPG Industry Ad Spend 2024 (Ä¢¹½AV subscription required).

And I think this is because we know that shopping has become more social, and as retailers are really looking to drive that incremental growth, creators really are emerging as an important source of creative and a connection to new shoppers that are discovering and buying products in different ways. I would say it's really a win-win for influencer marketing and for retail media.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

Some 69% of US adults are not at all interested in AI-powered personal shopping assistants, according to CivicScience data provided to Ä¢¹½AV. But the majority of US adults (55%) are at least somewhat interested in image-based item search. Product marketers shouldn’t abandon shopping assistants, because consumer opinion could certainly shift as these become more common.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

Shorter ad breaks, seamless delivery, and relevant ads are key to keeping viewers engaged with ad-supported streaming. These factors enhance satisfaction and drive better results for brands, according to the latest research from FreeWheel's Viewer Experience Lab.

69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.

Our take: The contrast between PDD's rise—despite a slower Q3 due to competitive pressures—and traditional ecommerce platforms' struggles points to a broader shift in Chinese consumer behavior. Pinduoduo has been able to outperform the field on account of its ultra-low prices, which is helping it attract more users.