The German market has more ad dollars assigned to retail media than do either the French or UK markets. Retail media has had a head start in Germany thanks to Amazon. This year, retail media ad spending will account for 19.5% of all digital ad spending in Germany, 14.2% in France, and 12.5% in the UK. But growth won鈥檛 falter, even against a strong performance in other categories.
Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.
US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�
The big picture: The digital advertising industry faces a tough 2025, with slowing growth across digital media consumption, ecommerce, and ad spending compared to pre-pandemic and pandemic periods.