蘑菇AV

61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from 蘑菇AV and Snap Inc.

Flipping the switch on that, number one, Amazon, for making its ad tech available to other retail media networks and for penalizing brands that are listing on Temu. We just talked about Temu, so I won't go too much into that. But the ad tech thing is fascinating. Retail media and commerce media right now is propped up by a giant network of ad tech companies that we know and love.

The market鈥檚 retail media ad spending jumped 45.8% in 2024, according to our data, suggesting a rapid shift toward ecommerce-driven advertising channels. Our take: Brazil鈥檚 prominence in regional ad spending growth is a reminder that advertisers must look beyond established markets to remain competitive.

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today鈥攁nd how they could potentially be resolved.

Our take: Target's Q3 performance stands in stark contrast with Walmart's stronger-than-expected quarter, highlighting the significant differences in the two companies鈥� product mixes. Groceries make up about 60% of Walmart's sales but less than a quarter (23%) at Target.

Ad spending on retail media will increase by more than $75 billion by 2028. To take advantage of this opportunity, retailers must understand advertisers' top priorities and be prepared to address their challenges.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Retailers can now apply brand exclusions separately to Search and Shopping ads. New demographic controls let advertisers exclude specific age brackets. Enhanced reporting shows whether search queries come from AI targeting or manual themes. What鈥檚 next: Google plans to expand Performance Max features in the coming months, with additional controls and reporting capabilities in development.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�