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We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.

One of my favorite Super Bowl ads was the Nerds Addison Rae one, which was definitely creator focused, although I mainly liked it for the little Nerd guy that was in it. But yeah, I think that we definitely see that creators wanting to make the jump into traditional and also traditional celebrities doing things that they maybe wouldn't have considered doing 10 years ago, like video games.

Meanwhile, 1:1 Device Programs across the country provide laptops and tablets to kids; some devices have usage restrictions, though, so features interesting to advertisers may be limited. Parents are giving in to screen time. Fewer parents with kids ages 5 to 11 are limiting screen time than before the pandemic, according to subsequent 2020 and 2021 Pew Research surveys.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

And that can also be seen in their digital gaming. Digital gaming is highest among Gen Z in both users and penetration, which is one of the few places where they outstrip millennials because millennials are just so massive that they usually just take the lead inherently.

China鈥檚 government has reportedly taken a 鈥渃ontrolling interest鈥� in gaming giant Tencent, per Windows Central. Beijing鈥檚 penchant for regulation and censorship could affect how Western companies deal with Tencent. Can China鈥檚 Big Tech turn things around? Beijing鈥檚 softening stance on China鈥檚 Big Tech companies is the beginning of a new agenda to kickstart its flagging economy.

For example, Reddit is now drawing more brand and advertiser attention. Sara Lebow (11:04):. That's where I researched that TV. Sky Canaves (11:06):. Exactly, because there are people always talking about everything you can find.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

We forecast its US ad revenues will increase by 36% this year, to $6.83 billion, far outpacing the growth of its rivals. Some speakers advocated for brands to step away from TikTok.

When the pandemic hit, brands pulled back marketing鈥攊n part to save money and in part because they thought consumers would find it 鈥渋nsensitive to be positive or even advertise in that time,鈥� said our analyst Paul Verna. 鈥淚t took a short time for them to realize that it didn鈥檛 do any good to just disappear. And in fact, consumers wanted them to continue being present.鈥�.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.

Although these wearables serve a gamer audience, more mainstream smartwatches or smart rings could have broader use cases. How can media and marketers capitalize on the changing wearables market? Amplify media with wearables. Wearables make VR games more immersive, fitness apps more data-rich, audio apps more portable, and media notifications more noticeable.

Then I think the end result for a lot of people is an ad. I think one of the articles described it as an art installation involving Tiffany. Let's be real. It was an ad. So there's a lot of friction points and work that you're asking a person to view an ad, at the end of the day, or maybe play a game.

On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Okay, so first of all, Nvidia is usually associated with gaming. They make GPUs. To some extent, they've done chips for robotics and they're really known for graphics chips. But more surprisingly, they've been able to use those chips to sort of be the backbone of the AI revolution that we're seeing.

The term comes from non-player characters in video games, who are featured in the background or along quests but don鈥檛 serve a major role. If someone calls you an NPC, it鈥檚 meant to be an insult. Girl math/Girl dinner/Girl anything: TikTokers have been putting 鈥済irl鈥� in front of words for a while to feminize certain concepts. The addition of 鈥済irl鈥� doesn鈥檛 necessarily mean the same thing every time.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

And this is sort of a big chunk of the day that I don't think gets nearly as much attention from marketers and advertisers. Some of these folks are hard to reach. Advertising on the radio is hard to demonstrate your ROA compared to advertising on social media or whatever. Some digital audio is not available because people pay for the ad free tiers. Marcus Johnson:. Right. Ethan Cramer-Flood:.

With the creative builder in StackAdapt, you can build multiple ad creatives and many sizes in just a few clicks. Plus, make real-time edits to your creatives right in the StackAdapt platform. Learn more at go.stackadapt.com/creativebuilder. Jacob Bourne:.

And then LinkedIn itself has just become savvier for advertisers. They're really building out their advertising business. They're introducing ad formats that I think are making the platform more attractive to advertisers. And one of their biggest ones they've recently rolled out is Thought Leader ads, which basically let advertisers promote posts from their executives or users.

Gamifying loyalty could help brands deepen their engagement with younger consumers. 39% of Gen Z adults cite video games as one of their daily media activities, according to May 2023 data from Morning Consult. Gen Z teen favorite e.l.f.

From an advertising perspective, I believe that it's business as usual. We might see some advertisers hold back some spend but for our forecast, we're still expecting TikTok to exist in 2025 and the years to follow. Next year, we're expecting US' TikTok ad business to reach $15.5 billion which is a 25% increase versus 2025. That's a lot of money that's at risk.

Many of the other devices will come out later this year but with professional or hardcore gamers in mind, while smart glasses are more concepts to display tech for niche use cases. They hint at possibilities but likely won鈥檛 break through as mass consumer products in the short term. A new genre of devices goes beyond vision.