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When the pandemic hit, brands pulled back marketing鈥攊n part to save money and in part because they thought consumers would find it 鈥渋nsensitive to be positive or even advertise in that time,鈥� said our analyst Paul Verna. 鈥淚t took a short time for them to realize that it didn鈥檛 do any good to just disappear. And in fact, consumers wanted them to continue being present.鈥�.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.

Although these wearables serve a gamer audience, more mainstream smartwatches or smart rings could have broader use cases. How can media and marketers capitalize on the changing wearables market? Amplify media with wearables. Wearables make VR games more immersive, fitness apps more data-rich, audio apps more portable, and media notifications more noticeable.

Then I think the end result for a lot of people is an ad. I think one of the articles described it as an art installation involving Tiffany. Let's be real. It was an ad. So there's a lot of friction points and work that you're asking a person to view an ad, at the end of the day, or maybe play a game.

On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.

From an advertising perspective, I believe that it's business as usual. We might see some advertisers hold back some spend but for our forecast, we're still expecting TikTok to exist in 2025 and the years to follow. Next year, we're expecting US' TikTok ad business to reach $15.5 billion which is a 25% increase versus 2025. That's a lot of money that's at risk.

Okay, so first of all, Nvidia is usually associated with gaming. They make GPUs. To some extent, they've done chips for robotics and they're really known for graphics chips. But more surprisingly, they've been able to use those chips to sort of be the backbone of the AI revolution that we're seeing.

The term comes from non-player characters in video games, who are featured in the background or along quests but don鈥檛 serve a major role. If someone calls you an NPC, it鈥檚 meant to be an insult. Girl math/Girl dinner/Girl anything: TikTokers have been putting 鈥済irl鈥� in front of words for a while to feminize certain concepts. The addition of 鈥済irl鈥� doesn鈥檛 necessarily mean the same thing every time.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

And this is sort of a big chunk of the day that I don't think gets nearly as much attention from marketers and advertisers. Some of these folks are hard to reach. Advertising on the radio is hard to demonstrate your ROA compared to advertising on social media or whatever. Some digital audio is not available because people pay for the ad free tiers. Marcus Johnson:. Right. Ethan Cramer-Flood:.

With the creative builder in StackAdapt, you can build multiple ad creatives and many sizes in just a few clicks. Plus, make real-time edits to your creatives right in the StackAdapt platform. Learn more at go.stackadapt.com/creativebuilder. Jacob Bourne:.

And then LinkedIn itself has just become savvier for advertisers. They're really building out their advertising business. They're introducing ad formats that I think are making the platform more attractive to advertisers. And one of their biggest ones they've recently rolled out is Thought Leader ads, which basically let advertisers promote posts from their executives or users.

Gamifying loyalty could help brands deepen their engagement with younger consumers. 39% of Gen Z adults cite video games as one of their daily media activities, according to May 2023 data from Morning Consult. Gen Z teen favorite e.l.f.

Many of the other devices will come out later this year but with professional or hardcore gamers in mind, while smart glasses are more concepts to display tech for niche use cases. They hint at possibilities but likely won鈥檛 break through as mass consumer products in the short term. A new genre of devices goes beyond vision.

We had national hearings in the early '90s on video games being the causal factor for all sorts of violence. Now it's social media companies. Marcus Johnson:. And finally, Paul. Paul Verna:. Well, I think this is different from those previous panics.

Payment players might be eager to enable shoppable ads from platform providers like Roku (which partnered with Walmart). Almost two-thirds of drivers will drive connected cars this year, per our forecast, opening the door for payment providers to enable more vehicle-based commerce.

It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025. In Latin America, YouTube is to digital video as Facebook is to social media, but the streaming giant has lived in Facebook鈥檚 shadow over the past decade.

They think the legislation is aimed more at advertisers, and therefore because they mainly sell goods, not advertising, they shouldn't come under it. Again, with Amazon, a fair amount of its business is also advertising. So it's an interesting one to see how it'll all play out. Evelyn Mitchell-Wolf:. Yeah, absolutely.

He'll be speaking with Ethan Cramer-Flood, Man Cheung Chung and Matteo Ceurvels, all about advertising bans around the world. Happiest of weekends.

So the highest-grossing movie based on a video game ever. So far, less than one month in, $1 billion globally. Marcus Johnson:. Wow. Suzy Davidkhanian:. Yes, the first billion-dollar movie of 2023. This could have gone in many ways, but I decided to go with, can you guys guess what is the top movie Blockbuster, like money that's come in from the movies, globally? What's the movie? Blake Droesch:.

Launched in August 2021, Walmart DSP lets advertisers buy ads on Walmart鈥檚 retail network, making Walmart a serious contender in the retail media space. Walmart Global Tech is expanding its workforce in a range of areas.

I think it exemplifies how Microsoft was able to take a popular game and was able to grow it into really valuable IP and a gaming phenomenon. So they gave the studio, Mojang, the latitude to expand as needed. I don't think they were involved much in the key development, so they let it grow organically. So I think it's a testament to Microsoft's ability to build on gaming foundations.

So to already be commanding that much ad revenue and just conversation, honestly, it's pretty impressive. So it will certainly have an impact on what marketing budgets look like.

So, they're very clearly saying, "Look, if you want no ads, you're going to have to pay more. But if you are okay with ads, we'll keep the price the same," knowing that they're making more off of those folks. Similar to Netflix, they're making more from folks who will have ads than folks who don't. Even though the price obviously is lower, they're getting the ad dollars.