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Gen Z shoppers prefer to start their product searches on Amazon over TikTok. Marketplaces lose share in places where US shoppers start their shopping journeys. Marketplaces lose share in places where US shoppers start their shopping journeys. Retail stores still dominate ecommerce when it comes to new product discovery and conversion.

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

Consumers ages 59 and older were the most loyal, placing about six orders over 12 months, twice as many as Gen Z shoppers ages 18 to 26, per Attain. Open season: Temu will open its marketplace to US sellers next month as it tries to expand beyond Chinese sellers, per Marketplace Pulse. This could help the retailer reduce logistics costs as well as cut down on delivery time to US customers.

More than one-third (37%) of shoppers plan on buying gift cards this holiday season, per i2c and PYMNTS. Gen Zers will lead the way in gift card buying, according to Blackhawk Network鈥檚 holiday sales forecast: Gen Z plans to buy 70% more gift cards than older generations this holiday season.

Valentine鈥檚 Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of 鈥渟ituationship鈥� hearts with 鈥渕essages as blurry as your relationships.鈥� The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine鈥檚 Day.

鈥淟ittle treat鈥� culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they 鈥渄eserve a little treat.鈥� But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific鈥攁nd potentially risky鈥攑redictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers鈥� affinity for cheaper versions of premium products.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Interactions have a high impact: Negative customer service experiences can ruin customer relationships permanently. 40% of respondents said they would stop doing business with a company entirely after a bad customer experience, with Gen Z most likely to walk away. 43% of consumers will vent about a poor experience with friends and family, and nearly a quarter of Gen Zers and millennials will take those

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry鈥檚 future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.

Winning Gen Zers鈥� deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers鈥� habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation鈥檚 preferences.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it鈥檚 the marketing strategy behind clothing retail American Eagle Outfitters.

By implementing Share2Pay, Hollister removed a barrier to purchase and created a more seamless experience for shoppers. The struggle: Prices are rising and consumers are tightening their spending. The solution: Help consumers find good deals. 鈥淎s the economy gets worse and worse, retailers need to think about new tools to make it easier for consumers to shop and save money,鈥� said Davidkhanian. 鈥嬧��

This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Apple鈥檚 headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.