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Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.

At the same time, it helps that both companies have multiple pricing tiers, enabling them to appeal to shoppers across income levels and capture spending from aspirational as well as affluent customers.

Secondhand shopping is soaring: We expect resale volumes will grow more than twice as fast as total US retail sales through 2026.

And BNPL is becoming a checkout necessity, especially among Gen Z shoppers. If BNPL was unavailable for a given purchase, 27% of Gen Zers wouldn鈥檛 buy the item, per a survey from PYMNTS and Sezzle. Biometric verification. When filling in card details through autofill on Chrome or Android, consumers can verify their identity using a fingerprint, face scan, or their lock screen passcode.

Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.

It chose the schools based on its ecommerce sales and social media followings and set up shop around major games or during parents鈥� weekends to drive mothers and daughters to shop the sales together, per Modern Retail.

Discovery鈥攏ot influencers鈥攊s what separates TikTok and Amazon鈥檚 ecommerce businesses: The retail giant is trying to replicate TikTok鈥檚 success via its 鈥淚nspire鈥� video feed.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

This personalized approach is vital to increasing the number of clicks as well as driving conversions and sales鈥攅specially among Gen Z shoppers. Embrace the power of sponsored product ads. They are an incredibly effective way for marketers to get lesser-known products or brands in front of potential customers.

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

An evolved form of omnichannel retail, adaptive retail tailors shopping experiences to meet the specific wants and needs of each customer by offering convenience, personalization, and a seamless shopping experience no matter how they choose to shop.

According to Piper Sandler鈥檚 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the 鈥渓ipstick effect鈥� is in full swing and how Amazon can keep up with platforms like TikTok.

Letting users add the debit card to their mobile wallets will likely increase Venmo鈥檚 payment volume on everyday transactions, especially among digitally native Gen Zers who favor using mobile wallets for payments. We forecast that 38 million US Gen Zers will pay with proximity mobile payments this year鈥攐r 57.2% of all US Gen Zers.

Gen Z shoppers discover more broadly. For this group, stores, brand websites/apps, and social channels were essentially tied for new clothing product discovery. Stores have less pull among millennials. Brand websites/apps and social media channels trumped physical retail by a significant margin for apparel.

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha鈥檚 radar. And for older consumers, trust is the key to getting them to spend. Here鈥檚 how retailers can appeal to each generation as the holiday season readies for Cyber Five.

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z鈥檚 attention鈥攁nd dollars鈥攖his holiday season.