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Many brands on TikTok have even begun to turn to influencers from the Gen X and baby boomer generations to help distill their messages. With the threat of a TikTok ban waning in the UK, marketers should continue allocating spend to the platform. The UK banned TikTok from all government devices earlier this year.

More than a third of Gen Zers and millennials, and nearly three in 10 Gen Xers, currently consider a fintech or digital bank to be their primary checking account provider. The secret of their success: The banking industry’s long-term health depends on providing services to young consumers.

Among millennials and younger Gen Xers, growth is slower. Strong majorities of 25- to 34-year-olds (88.1%) and 35- to 44-year-olds (82.9%) listened to digital audio in H1 2022, but adoption is proceeding more slowly. Older Gen Xers are getting hip to it.

Gen Xers spend their time on YouTube and Facebook, taking a utilitarian approach to digital channels by adopting digital platforms that make a task faster and easier. They use YouTube for education and entertainment and Facebook for communication with family.

For example, this year, 55.1% of Gen Z digital buyers will use a BNPL service, versus 48.6% of millennials, 31.2% of Gen Xers, and only 16.3% of baby boomers. When targeting Gen Z, there’s a huge opportunity to capture consumers who haven’t built up credit yet but still want to finance small purchases. This was originally featured in the Retail Daily newsletter.

But what was really interesting to me, and I think hasn't really come across is that the Millennial and Gen X generations are also gobbling up tons of TikTok videos.

C) Gen X. D) Baby boomers. Nearly a quarter (22%) of Gen Z consumers prefer stuffed crust on their pizza, compared with 19% of millennials, 12% of Gen Xers, and 5% of baby boomers, according to CivicScience. March 19, 2025. 7-Eleven’s latest Slurpee flavor was created in partnership with which sports star? A) Michael Jordan. B) Simone Biles. C) Shaquille O’Neal. D) Stephen Curry.

In another first, there will be more Gen Z than Gen X monthly social users in the US in 2023. To put it another way, there are now almost 20 million more US Gen Z social users than there were in 2018, when ByteDance merged Musical.ly with TikTok and the app started to take off in the US.

We do also in the research see that surprising numbers of Gen Xers, for example, are following and are influenced by creators and influencers when it comes to their purchasing decisions. So, I think as influencer, creator marketing continues to expand beyond beauty, fashion, accessories and all those things that we associate it with the most, it's also going to organically bring in new audiences.

Among Gen Xers (ages 43 to 58), 20% started on Facebook. Generative AI is opening the door for more social search opportunities. Snapchat was the first to market with its My AI chatbot, followed by TikTok, which is testing a chatbot called Tako. And Meta is looking into chat experiences in WhatsApp and Facebook Messenger, including AI agents for business messaging.

More than half of Gen Zers, millennials, and Gen Xers worldwide are relying more on coupons and discounts due to rising costs, per Dynata. With winter holidays like Christmas and the Lunar New Year approaching, customers will likely spend big on gifts and other festivity-related purchases—helping bolster volume for Alipay+. And it can help Alipay+ tighten partner loyalty.

So say the average adult American now spends less than three hours per day, 2:55 is our figure to Gen X or to the baby boomer generation. That sounds like an incredibly small number compared to what we used to hear about. Oh, people spend X so many hours per day watching TV rotting their brains. So that's a very small number compared to TV's prime.

We defined Gen Z as respondents between the ages of 18 and 25 at the time of the survey; millennials, between 26 and 41; Gen X, between 42 and 57; and baby boomers, between 58 and 76. Glossary. Survey Demographics.

This is probably the biggest generation on gap I think you can find across all the numbers we cover Gen X and baby boomers watch about five and a half hours a day on average Millennials and Gen Z, it's just two. I mean these are worlds apart in terms of viewership. Ross Benes (05:35):. And they're only going to continue to diverge.