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Those gains came even though the majority of holiday shoppers, 60%, started browsing and buying for the season by early November, per NRF. That early start to the season stemmed from Amazon, Walmart, and other retailers featuring high-profile sales that pushed consumers to start their holiday shopping in October.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Walmart+ vs. Amazon Prime: Which has the holiday advantage? Exclusive鈥擥en Zs increase holiday spending despite broader pullback in discretionary categories. 4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season.

Go further: Read our Holiday Shopping 2023 report.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. 4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season. US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022. Cost concerns are top of mind for this year鈥檚 holiday shoppers.

Start thinking about the 2024 holiday season. More like this:. Holiday season check-in: How Q4 is going and what that means for the rest of the year. The power of affiliate marketing: Why gift guides are everywhere this year. Walmart Marketplace sellers soar over the retailer鈥檚 holiday sales events. Younger consumers rely on TikTok for holiday inspiration, not purchases.

This strategy should help brands meet customer expectations during the competitive holiday season. Organic email marketing strategies are critical for budget efficiency. Focusing on quality content in email campaigns can extend marketing impact over a longer holiday season, notes principal analyst Andrew Lipsman in our Holiday Shopping 2023 report.

Walmart has made its store more accessible, offering low-sensory shopping times during the 2023 holiday season for customers sensitive to music and light in-store, said our analyst Sarah Marzano. The No. 1 reason respondents to a CivicScience survey said they鈥檇 shop online this holiday season was to avoid crowds. 2. Offering excessive discounting.

Taking on Amazon: Walmart has traditionally owned the big offline shopping days during the holiday season, Thanksgiving weekend, and other weekends. As shoppers return to work on Mondays, they shifted their holiday shopping online鈥攐ften on sites other than Walmart. Walmart鈥檚 鈥淐ase of the Mondays鈥� campaign aims to keep weekend in-store customers shopping with Walmart when the weekend ends.

To keep it up, retailers should continue to use discounts to bring customers in and offer flexible payment and pickup options to make it even easier to shop during the busy holiday season. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Amazon Prime Day is a bellwether for the 2023 holiday season. More Chart of the Day:. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

The news: With the holiday shopping season in full swing, relationship marketing provider CM Group and television analytics firm iSpot released data on how brands and retailers doubled down on email and TV during the critical Black Friday and Cyber Monday selling period. The power of email: CM Group鈥檚 marketing technology powered more than 12 billion email sends from November 22 to November 30.

Our take: September鈥檚 sales rise is a positive sign for UK retailers heading into the holiday season鈥攂ut uneven spending trends and depressed consumer confidence could temper their expectations.

That鈥檚 why we expect US holiday sales to grow by 4.5% this year.

. $2.74 billion expected, which tempers the business鈥檚 careful guidance ahead of the holiday season. Improving its booking experience, making it easier for hosts to manage properties, and offering hosts additional revenue streams through co-hosting should help attract more business to its platform.

Comscore dubbed that day 鈥淏lack Monday,鈥� referring to the fact that retailers often spend most of the year in the red or barely breaking even until holiday sales push them into the black. 2. Cyber Monday wasn鈥檛 always the No. 1 online shopping day. By 2005, Black Monday had turned into Cyber Monday, but it still had a ways to go before it climbed to No. 1.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

One in five (20%) even use the events to get a head start on holiday shopping, per Google.

We expect shoppers鈥� resilience to carry over into the holiday season: Our forecast projects a 4.8% increase in sales this November and December, even with retailers鈥� efforts to pull the shopping season forward.

Amazon鈥檚 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

So last year, holiday season sales grew 3.9%. But what do we expect from holiday season sales this year? To the nearest decimal please. So 3.9% growth in holiday season sales last year. What do we expect this year to the nearest decimal? Okay, so Danny says 4.1%, Sky says 4.5%, and Yory very pessimistically says 2.1%.

If we see it start to bounce back amid recent softness, that could be a great sign for Amazon for e-commerce overall and looking ahead to the holiday season. But the early read is that we didn't quite get that silver lining. Sara Lebow:. Yeah. Some of the top items purchased on Prime Day were consumer electronics. I think Fire TV Stick was one of them.

Consumers of all ages and income levels shopped Amazon Prime Day this year. Shoppers spent more this year compared with 2022, and despite a tough economic climate, Prime Day shoppers didn鈥檛 price compare as much as expected.

Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. 鈥淲e now have three key tentpoles,鈥� said our analyst Andrew Lipsman on 鈥淏ehind the Numbers: Reimagining Retail,鈥� referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. 鈥淎 question I get is, 鈥業s Amazon going to do more of these?鈥� And I think the answer is yes, eventually,鈥� said Lipsman.

Valentine鈥檚 Day is quickly approaching (a helpful reminder), and ahead of the romantic holiday, Sweethearts put out a collection of 鈥渟ituationship鈥� hearts with 鈥渕essages as blurry as your relationships.鈥� The candies are targeted at Gen Zers in an aim to get buy-in from consumers who may not be head over heels for celebrating Valentine鈥檚 Day.

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.