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The company acquired 1.4 million customers in North America during the quarter, over half of whom were Gen Z and millennials. Behind the numbers: Both Ralph Lauren and Tapestry adopted similar tactics to boost their brand cachets, including cutting back on discounting and raising prices, which resulted in higher average unit retail (AUR) for both companies during the quarter.

Most of Gen Alpha鈥檚 parents are millennials. According to Morning Consult, 73% of Gen Alpha (ages 0 to 11) parents are millennials, and their attitudes toward child-rearing depart from those of previous generations. 鈥淚f you want to know Gen Alpha, you have to know their parents,鈥� said Joanna Piacenza, head of industry intelligence at Morning Consult.

That approach is particularly common among younger consumers: 37% of Gen Zers and 39% of millennials report 鈥渄oom spending,鈥� per a survey conducted on behalf of Intuit Credit Karma. We expect holiday retail sales to grow 4.3% YoY this year, with strong gains in categories such as food and beverage; apparel, footwear, and accessories; and health and personal care.

Our forecast is that number surpassed 100 million at the end of 2024 and will grow by a few million more this year, so everybody's looking at that opportunity and how to make the most of those buyers who are predominantly Gen Z and millennial shoppers. Sara Lebow (07:09):. Yeah. Jasmine Enberg (07:56):. And I think your point, Sky, about creators is spot on, right?

Instagram has had a larger monthly millennial audience than linear TV since 2021. Last year, there were roughly 5 million more Gen Z Instagram users than Gen Z linear TV viewers. The uptick in Instagram user growth among this age cohort has largely been driven by Reels. Among Gen X, the gap between the number of YouTube and linear TV viewers is starting to close.

Many consumers, especially millennials and Gen Zers, view Amex鈥檚 cards as status symbols and are willing to pay the price upfront for the value they can get in the end.

Gen Z will lead in social network user penetration in the UK this year鈥攐vertaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.