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Netflix fumbles live. The streamer blundered its second live event, a 鈥淟ove Is Blind鈥� reunion special, which left fans disappointed. 鈥淸狈别迟蹿濒颈虫闭 needs to step out of its comfort zone to generate new revenue streams, and live programming is one of them,鈥� said Verna. 鈥淚t鈥檚 also one that they have famously dismissed in the past, only to now consider it and test it.

Netflix announced its own in-house ad platform, terminating its partnership with Microsoft. The move allows Netflix more efficient targeting and measurement and could set the precedent for streamers owning their own ad tech, either by building it from the ground up or by acquiring ad tech companies.

Netflix, for example, has lowered its CPMs to $45-$55 to sweeten the deal for new advertisers who may see the content drought as an opportunity to explore other, cheaper formats.

Netflix and Disney have begun to see success with this strategy, and there鈥檚 no reason to believe Amazon won鈥檛 either. The FAST landscape will continue to develop and expand. The UK remains some way behind the US in terms of available FAST channels. However, as their popularity increases, new players will emerge.

Paramount Global, respectively) and gaining in viewership and ad revenues. ad-supported video-on-demand (AVOD) services, which include FAST services, aggregators like The Roku Channel and Samsung TV Plus, and the ad-supported versions of subscription OTT services like Disney+ and Netflix.

AVOD user growth will be driven largely by newer entrants to the space offering a hybrid model, such as Netflix or Disney+, rather than by purely ad-supported existing services such as Tubi or Pluto TV.

Discovery and its rebrand from HBO Max to Max, canceling shows at a higher rate than competitors like Disney+, Hulu, and Netflix. Multiple streamers, including Max, have turned to advertising. Just 20.4% of Max viewers are ad-supported right now, but that portion will grow in the years to come, according to our forecast. Meanwhile, Netflix is doing well as subscriptions soar past expectations.

How Netflix, Roku, and NBCUniversal are getting into commerce. Among active users, Netflix takes the platform crown, but ad-friendly TikTok, Hulu, and YouTube have better outlooks. More Chart of the Day:. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices.

Netflix reigns supreme as others battle for second place. Netflix dominates paid streaming in Latin America. While new players have emerged on the scene, the global giant will remain victorious in this year鈥檚 streaming wars. Latin America will be Netflix鈥檚 most penetrated market in the world.

Despite competing with established services and networks like Disney, Netflix, and others, YouTube has repeatedly drawn lines in the sand to differentiate itself during efforts to standardize streaming measurement.

Netflix accomplished this by eliminating its cheapest ad-free tier in July. More price increases are likely to come. After comparing streaming services鈥� viewership market share with their average subscription prices, Bernstein Research concluded that Netflix, Hulu, and Peacock have the most room to increase prices.

Discovery recently disclosed that it expects the strikes to cost it up to $500 million this year, and companies like Netflix lowered CPMs significantly.

Economic factors will see BVOD catch Netflix for time spent. Subscription platforms like Netflix, Amazon Prime Video, and Disney+ are being squeezed as UK consumers face up to the tricky financial situation in the country. One of the biggest beneficiaries will be BVOD, which will see average time spent catch up to that of Netflix by 2025, at 30 minutes per day.

Netflix accounts for more than one-fifth of total streaming time spent, but because it has so few viewers on its new ad plans, it will represent just 2.5% of US CTV ad revenues in 2023. This indicates that, due to its massive userbase, Netflix has the most potential to expand ad revenues. YouTube leads in time spent and ad revenues.

Ad-supported options from the likes of Netflix and Disney+ are bolstering the open web, making premium ad space available to more advertisers. Go further: Consult our US Programmatic Forecast.

Netflix and Disney+ recently unveiled their own ad-supported tiers. Spotify ads are beginning to scale. Where the growth is: Among retail media networks, the top revenue gainers will be Walmart (up 42%) and Instacart (up 41%), while Amazon will attract the most net new ad revenues in 2023 at $5.48 billion.

So no more AI, but we are going to revisit Netflix for the first question. We're talking about time spent on the service. How many minutes per day do Netflix viewers spend watching Netflix to the nearest minute, according to our forecasting team? Send those answers in. How many minutes per day do Netflix viewers spend watching Netflix to the nearest minute? Send them in. Send them in.

TikTok ties Netflix and beats YouTube in engagement. TikTok users spend nearly an hour a day on the app, 16 minutes ahead of the next-closest social platform, Facebook. Even YouTube users are less engaged. Second-screening plays a role in TikTok鈥檚 high engagement. Netflix estimates that 70% of viewing time for its content happens on TVs, per Finances Online.

So Netflix needs to decide which of those two poles it's going to be aiming toward and act accordingly. But I think aiming for casual folks is achievable and they're well on their way. Marcus Johnson:. Ross, Netflix won't become a significant gaming hub, make the case. Ross Benes:. So gaming isn't a revenue driver for Netflix.

Sub OTT CTV ad spending will increase 49.6% this year鈥攖hanks largely to newcomers Disney+ and Netflix鈥攆or a total of $8.04 billion. But this figure will also be divided into numerous small slices by the many SVODs that have ad tiers. To see the full forecast, click here. Prediction. Disney+ and Netflix will make a splash in ad revenue growth, then languish.

Netflix will have a particularly strong showing this year. Its 173.7 million US viewers will average an hour and three minutes (1:03) per day on the platform this year, per our September 2023 and February 2024 forecasts. Despite an increasingly crowded field, Netflix is the subscription OTT platform to beat when it comes to viewership and time spent.

Gen Zers鈥� Netflix use is catching up to TikTok use. 5 key stats showing how to reach different kinds of TikTok users after TikTok. Almost all US TikTok shoppers are also using Amazon. Note: Respondents were asked, "What have you done after watching a TikTok video? Select all that apply.".

I'm afrAId of Netflix having a personalized experience for me if I went into a store because I watched the serial killer documentaries and I am terrified of what that in-person experience would be. Sara Lebow (25:36):. Tape. All right, so we're rejecting Netflix. Sorry to Jeremy.

I'm going to drop Netflix to the bottom of this list. I wasn't thoroughly convinced on their concepts, particularly because they're targeting malls in terms of a retail expansion and I just think Netflix isn't powerful enough to really revive the mall in any meaningful way.

Netflix is a leader in creative sports events. The platform has featured a golf tournament with Formula 1 drivers and its own tennis tournament. Later this summer it will show a boxing match between Mike Tyson and Jake Paul. And this week it found a way to attract sports viewers with a roast of Tom Brady.