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How US Marketing Decision-Makers Expect Their 2024 Budget to Change for Select Marketing Channels, Jan 2024 (% of respondents)
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Mar 26, 2024
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions
US Brand and Agency Ad Buyers Who Plan on Increasing Spending in 2024 Due to Legislation and Signal Loss, by Channel, Tactic, and Activation Method, Feb 2024 (% of respondents)
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Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Most Effective Media for Performance Marketing Objectives According to US Advertisers, Nov 2023 (% of respondents)
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Jan 16, 2024
Source: Comscore Inc.; Proximic
Most Effective Media for Brand Marketing Objectives According to US Advertisers, Nov 2023 (% of respondents)
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Jan 16, 2024
Source: Comscore Inc.; Proximic
US Ad Spending, by Media, 2022 & 2023 (billions and % change)
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Dec 13, 2023
Source: Moffettnathanson; Inside Radio
Tactics That Are Most Effective at Driving Sales According to US Retail Media Decision-Makers at Brands, July 2023 (% of respondents)
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Dec 5, 2023
Source: BWG Strategy; Turbyne
Type of Beauty Advertisement US Adults Pay the Most Attention to, April 2024 (% of respondents)
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Apr 30, 2024
Source: CivicScience
How Influential Political Ads Are on US Likely Voters' Decision to Support a Candidate, by Generation, Feb 2024 (% of respondents)
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Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
How Much Information US Likely Voters Are Consuming Through Select Media Channels vs. Past Year, Feb 2024 (% of respondents)
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Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
How Much US Likely Voters Trust Select Media Sources for Political Information, Feb 2024 (% of respondents)
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Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
How Often US Likely Voters Are Consuming Information Through Select Media Channels, Feb 2024 (% of respondents)
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Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
US Likely Voters' Perception of Select Media as Informative vs. Influential, Feb 2024 (% of respondents)
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Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
Brands Are Prioritizing Budgets for Established Formats Over In-Store Digital Media (% of US advertisers, Dec 2023)
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Feb 7, 2024
Source: Skai; Path to Purchase Institute
Components of US Advertisers' Retail Media Strategies, Dec 2023 (% of respondents)
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Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
Marketing Channels Multilocation Brand Marketers in Canada, the UK, and the US Are Investing In, Dec 2023 (% of respondents)
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Feb 7, 2024
Source: BrightLocal; Sapio Research
Advertising Channel US Adults Think Grabs the Most Attention, Dec 2019 & Dec 2023 (% of respondents)
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Jan 25, 2024
Source: YouGov
Current and Future Use of Ad Channels by US Local Advertisers, Nov 2023 (% of respondents)
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Dec 13, 2023
Source: Borrell Associates; Inside Radio
Ad Channels Used by US Local Ad Agencies, Nov 2023 (% of respondents)
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Dec 13, 2023
Source: Borrell Associates; Inside Radio
Formats US Marketing Professionals Like to Have Measured and Optimized Toward Attention for Their Digital Media Assets/Campaigns, by Company Type, Aug 2023 (% of respondents)
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Nov 20, 2023
Source: YouGov; Integral Ad Science
Relevant Types of Ads Regarding Holiday Shopping According to US Holiday Shoppers, Aug 2023 (% of respondents)
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Sep 18, 2023
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Impact of the Current State of the Economy and/or Inflation on Their Holiday Plans According to US Adults, Aug 2023 (% of respondents)
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Sep 18, 2023
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
US Local Ad Spending Growth, by Media, 2024 (% change)
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Sep 15, 2023
Source: Borrell Associates
Media Types Most Impacted by the Increase Funding for Connected TV/OTT Advertising According to US Agencies and Brand Marketers, March 2023 (% of respondents)
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Jun 30, 2023
Source: Advertiser Perceptions; Premion
Creative Services for Traditional Media Handled In-House at Their Company According to US Client-Side Marketers, 2013, 2018, & 2023 (% of respondents)
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May 8, 2023
Source: Association of National Advertisers (ANA)
US Adults Who Are Concerned 蘑菇AV the Use of Personal Information for Targeted Digital Ads, by Age, March 2023 (% of respondents in each group)
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Apr 19, 2023
Source: Out of Home Advertising Association of America (OAAA); Morning Consult