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Like Charter Spectrum before it, DirecTV eventually struck a new agreement with Disney that gave its customers access to Disney+, a deal that is likely to cause pay TV customers to shift to the streaming service over time due to cheaper pricing. What鈥檚 next? The failure to merge puts Dish Network in a precarious position.

It then scans web pages or OTT video for optimal placement. GumGum can dynamically produce ads on contextually targeted ad placements, a service that Sephora and Honda have used. Identifying the right creator partners (medium impact, easy to implement). Why genAI? Ad targeting isn鈥檛 traditionally associated with influencer marketing.

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube鈥檚 talent poaching and new platforms.

That will put it in direct competition with more premium streaming services for CTV ad dollars. Streamers will become more social. YouTube鈥檚 popularity is largely due to its wide library of creator and influencer content and the ability for viewers to engage socially with those videos. That will expand in 2025 in at least two ways.

We expect continued growth in CTV鈥檚 share, as viewership persistently migrates from traditional linear TV to OTT streaming services like Netflix and ad-supported platforms like YouTube. Time spent with CTV will increase almost 50% between 2020 and 2025. By 2025, it will reach 1 hour and 29 minutes (1:29), a gain of nearly half an hour over a five-year period.

The Trade Desk unveils a CTV operating system: The move thrusts the DSP provider into direct competition with leading CTV device manufacturers.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

CTV/streaming was ranked as the No. 2 most important consumer trend that healthcare and pharma marketers are monitoring in H2 2024, per a recent Mediaocean report. It ranked only behind genAI. Go deeper with our US Healthcare and Pharma Ad Spending 2024 report.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

As 2023 comes to an end, this is the data you need to kick-start 2024.

Streaming ad loads haven鈥檛 changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that鈥檚 still much lower than linear TV, which has about 15 minutes of ads per hour.

Through partnerships and their own streaming services, retailers are bringing closed-loop attribution to CTV advertising, making the channel more appealing to performance marketers. We expect RMNs to account for more than 20% of CTV ad spending by 2027. It鈥檚 all about the data. Retailers鈥� purchase data is fueling the meteoric rise of RMNs.

NBA partnership fuels WBD鈥檚 global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

This consolidation represents a calculated approach to streamline Amazon's media offerings, potentially setting a precedent for other streaming services that may be considering similar simplification measures.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Over 50% of new Netflix signups in eligible countries are opting for the ad-supported offering, helping the streaming giant accelerate its advertising revenue goals. Netflix also continues to expand advertising and live programming:. It secured exclusive sponsorship deals for two upcoming NFL Christmas Day games.