Subscription video-on-demand (SVOD) is most common鈥攂ut multiple subscriptions aren鈥檛 favored. SVOD rates are similar across Canada. But 40% of respondents in the whole country paid for three or more video services, compared with 28% in Quebec. And 28% of Quebecois subscribed to just one service, versus 21% in all of Canada. Quebecois outpace the total country in watching free video services.
This growth is due to the ever-expanding subscription-based and ad-supported video on demand (SVOD and AVOD) and ready access to such content using the largest screen in the house. Smart TV penetration is a major factor. Several studies show more than half of households in Canada own a smart TV, making access to over-the-top(OTT) content easy.