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Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.

Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

Amazon gets back in the telehealth game with Amazon Clinic: It’s partnering with HealthTap and SteadyMD to treat common ailments—but competitors already offer more comprehensive services.

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

And to push back a little bit on what you said, I think part of the reason people are being so harsh on Netflix for not growing its ad business fast enough is because Amazon launched its video ad business earlier this year and just flipped the switch and made ad supportive viewing the default for Prime Video viewers, and now it's among the leaders in the industry for ad revenue. (13:03):.

Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.

Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022’s event that will help it secure relationships with sellers.

Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

And our forecast that has them growing at such a high rate where they'll eventually eclipse Meta, that was done before Amazon announced that they're forcing ads into Prime Video and they're making advertising the default, which is terrible for users, but will be great for their ad business.

While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.

CTV devices now account for a significant amount of time consumers spend with digital media. That’s a major reason why time spent with digital video will exceed time spent with TV this year.

97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.

Amazon will gain the most share in health and personal care.

According to forecasts made by digital TV research in 2022, by 2027, Amazon Prime Video will be the most popular platform and by a wide margin. As visual capitalist reports, the forecast expects Prime Video subscribers to reach 102 million surpassing Netflix with 69 million and Hulu with 59 million.

31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.

81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren’t convenient, per a Happy Returns report commissioned by PayPal.