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Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV’s inevitable eclipse of its linear counterpart.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.

And then Hulu and Prime Video have about 3% each. Disney Plus and Tubi, 2% each. And then the rest of the smaller guys, Roku Channel, Max, Paramount Plus, Peacock, Pluto TV, they have about 1% share each. That's what it looks like pretty much. Hulu hasn't gained any share in the last two years. Netflix has gained a point.

This is to be expected given that sub OTT streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ still mainly rely on subscriber fees and are only cautiously opening up to advertising. Among media that is entirely ad-reliant, radio is by far the worst off in terms of its relationship between time spent and ad revenues. Within digital audio, podcasts face the same discrepancy.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

For example, Instacart is working with Peacock, Walmart has Paramount+, and Amazon of course has its own prime video service. The question is what will the streaming bundle look like?

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here’s an overview of what the company can expect to face.

Walmart has the largest audience of any digital grocery platform. But our survey found that Amazon Fresh customers were more active and willing to try new products.

Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

There's no necessarily perfect number but if you take the fact that even there's speculation that they're going to have an ad-supported tier for Prime Video, that's something that was reported on last week by the Wall Street Journal and by our own briefings team.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.

Amazon has media assets like Prime Video, Alexa is part of that. And then the Fire TV Omni, which is a voice activated TV that Amazon's promoting is sort of this point of integration for all of these things. So what I've said is that Amazon's new flywheel of media ads and commerce spins on the fulcrum of Prime membership.

Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon’s Prime Day sale attracted twice as many participants, its lead is narrowing.

Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.

Amazon’s pricing and returns policies draw complaints from sellers: Merchants flag lost revenues, higher fees, and inadequate seller support as reasons for their discontent.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

And for some, isn't it also offsite, but on their own platforms, if you think about Amazon and Amazon Prime and all of their live stream sports where they're using their data from the ad network too and here too, it's like either they're the endemic brands that they're talking about in the prime video or, but that's another really seamless way of using the data, not disrupting the customer experience and

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.