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Lowe’s retail media network rebrand isn’t signaling a new identity, but a confirmation of the relationship it's built with its advertising partners.

OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb.

US omnichannel retail media ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. This growth will be fueled by a surge in retail media search, non-endemic partnerships, and off-site placements. However, financial media networks may give retail media networks some competition for advertiser dollars.

And if you go particularly to a smaller bank, a big chunk of their budget is search engine marketing. They're product oriented, they're buying a lot of keywords to drive acquisition for new products. (09:34):. So the stats suggests 51% that any company who's not yet leveraging finfluencer is already behind. And I think that means that there's a lot of FinServs, especially banks who are behind.

Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

We look at how some major fintechs’ marketing strategies helped put them on the map.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.

Paid social search offerings differ significantly from traditional search ads

AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.

The AI that powers today’s search engines is getting smarter. Failing to manage your brand’s online reputation can damage it and lower its search engine ranking. Basics like managing reviews, updating content, and business listings are essential to keep your brand visible and controversy-free.

The US’ second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.

Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

As retail media grows, it is changing. At the moment, search remains retail media’s bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media’s continued growth.

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.