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Go further: Learn more about Social Commerce and the Path to Purchase.

GenAI can also amplify marketers鈥� ability to structure written feedback in reviews, sales calls, or customer conversations. Sitecore found that 70% of marketers were excited about the possibility of speeding up market research. Changes in search will have a major, long-term impact on advertising.

Even in categories where social plays an outsized role in discovery, the physical store is a common site for sales. The data in this report comes from our primary research on the behaviors of 1,447 US consumer goods shoppers. Download the full data set here. Read about our methodology in detail. Product discovery: The role of social at the top of the customer journey.

Toy sales growth can be attributed to kids鈥� shifting interests, the influence of online platforms, and expanding into older audiences. In our recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.

Service sales鈥攚hich include third-party seller fees, Amazon Web Services (AWS) sales, advertising services, and Prime membership fees鈥攑erformed better, accounting for over half (52.7%) net sales in 2022. However, growth was still significantly slower than in previous years.

Globally, four semaglutide and tirzepatide products (minus Rybelsus) will be the fastest-growing drugs in 2025 in terms of YoY sales, according to a January 2025 Evaluate report. Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future.

In 2023, sales via online fashion resale platforms will be around $14 billion, compared with $20 billion in our previous forecast. Growth came in much lower than previously expected last year. Online fashion resale platforms ended 2022 with $12.21 billion in sales, roughly $3.3 billion below our previous forecast of $15.50 billion.

Why this matters: The potential for a ban or forced sale of TikTok has increased now that the US Senate has approved the initiative, which is included in a military aid bill for Ukraine and Israel. TikTok鈥檚 uncertain political status is a stark reminder of its powerful advertising potential, which advertisers could lose access to.

Meta is integrating AI into ad targeting and search, while Pinterest is refining AI-driven recommendations to drive social commerce. Similarly, TikTok鈥檚 continued investment in TikTok Shop underscores how platforms are blending content, advertising, and transactions to create seamless purchasing experiences. Contextual advertising will be critical for revenue growth.

The brand grew its dollar sales 34% in Q1, according to parent company Boston Beer Company as reported by Retail Brew. Twisted Tea has grown by double digits every year since 2001, said Boston Beer founder and chairman Jim Koch. Koch said that although the company considered selling the brand, it has endured due to its 鈥渉ard-to-replicate鈥� flavor profile.

Price wars and expansion plans from Uber and Lyft will be significant drivers of increased usage, and, in turn, increased sales figures. Ride-share sales per user will also increase by 13.6% this year. Uber is benefiting more than Lyft, but the outlook is positive for both. Uber will generate 73.7% of US ride-share sales in 2024, roughly triple Lyft鈥檚 take.

On today鈥檚 podcast episode, we discuss the challenges the credit card industry is looking at over the next year. 鈥� In our 鈥淗eadlines鈥� segment, we focus on an Insider Intelligence article published at the end of August about Macy鈥檚 private label credit card sales and consider if it鈥檚 a harbinger of problems in the credit card industry overall. 鈥� In 鈥淪tory by Numbers,鈥� we center the conversation on what will happen to consumer credit card spending if鈥攐r when鈥攖here鈥檚 a recession. 鈥� And in 鈥淔or Argument鈥檚 Sake,鈥� we take up sides to discuss whether there will or will not be a recession, which is a critical issue for the credit card industry. Tune in to the discussion with host Rob Rubin and our analyst David Morris.

This brick-and-mortar expansion is a good way to lean more into direct-to-consumer (D2C) avenues and increase margins in a period when D2C have struggled to increase sales following explosive pandemic growth, our analyst Blake Droesch said. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

A package update from UPS makes sense, she says, but not the alert about a sale on items from Tory Burch, a brand she's never purchased. So Oscar, the most interesting sentence from this article about brands texting us more is what and why. Oscar Orozco:.

The partnership moves connected TV ads closer to the point of sale and improves customer data for advertisers through the retail partnership. Player: Uber. Uber is getting video ads in all its apps, running after customers place orders, within search ads, and during rides, as part of Uber鈥檚 moves to grow its retail media network. This was originally featured in the eMarketer Daily newsletter.

Kidults refers to consumers 12 and older who are driving toy sales growth. So while Gen Zalpha definitely contains toy buyers, kidults are generally older, though there is some overlap. 5. Edutainment. What does it mean? Content that educates while it entertains. How is it used?

First-party data from video interactions is valuable for understanding audience engagement and attributing marketing efforts to sales outcomes. Sources. 10Fold. Content Marketing Institute. Ipsos. LinkedIn. Ogilvy. Social Media Examiner. Wistia.

That's fascinating because our overall retail e-commerce sales growth for 2024 is 8.1%, so that puts... Did you say Black Friday or Cyber Week? Zak Stambor (02:59):. Cyber Five. Sara Lebow (03:00):. Cyber Five. That puts that right in line with what we consider overall retail e-commerce sales growth as well. Zak Stambor (03:07):. Oh, that's really interesting. Sara Lebow (03:08):.

They were saying something like it's the first time in I think 10 years that all four brands had positive comp sales, which is a big thing. I think it is Zac Posen.

US retail marketplace e-commerce sales will grow by 10% year over year this year to nearly $385 billion. That's according to our forecast, which comes from Whitney and which Sky wrote the report on. That represents over a third of total retail e-commerce sales, that $385 billion.

You also have creators that may not be amazing content creators, but they can really drive sales and they can drive those lower funnel outcomes. And you also have some of those creators that sit in the middle that can do both. So I think that when it comes down to it, it's really depends on the brand's KPIs, what they're looking to do with influencers.

The clock is ticking on a ban or a forced sale. On April 23, President Joe Biden signed a law requiring ByteDance to sell TikTok to a US company or face a ban. TikTok鈥檚 CEO has vowed to challenge the legislation in court, a fight that could potentially take months or even years to sort out. But the threat is not imminent.

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

You鈥檒l be able to tag your products in your Instagram posts and Stories so that users can shop directly from Instagram, at once driving sales and streamlining the customer journey. Adapting to consumer trends and behaviors is crucial for staying relevant in the constantly evolving market.

While ecommerce sales of apparel and accessories will grow faster than traditional brick-and-mortar sales in 2024 (9.9% growth versus 5.1%, per our forecasts), physical retail is still important, giving consumers a chance to touch and feel products. Going public: In November, Shein confidentially filed to go public in the US, per CNBC.