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With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta鈥檚 ad-heavy platforms.

Despite plenty of interest across channels like connected TV (CTV) and social video, video still accounts for a minority proportion of digital spending in Germany and France, though the former is ahead of France by that measure. Video will account for a double-digit share of total digital ad spend in Germany this year.

Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.

Social networks are ramping up ad loads to rally their stock prices and as they continue to wrestle with AppTrackingTransparency.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

TikTok鈥檚 addictive videos add up to a huge amount of time spent on the platform. It鈥檚 already the No. 2 social app in daily minutes and will top the list by 2025.

But then when you look at average time spent per day with social video, so video in particular on social, that is still creeping up pretty healthily. So it's going to go up three minutes next year to 48 minutes. So 48 minutes people spending with social video per day.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Asia-Pacific is key to TikTok鈥檚 growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?

Thanks in part to social video clips, video podcasts are becoming increasingly popular. In fact, YouTube is the top podcast platform, according to an October 2022 survey conducted by Morning Consult. If measurement is holding you back from advertising on podcasts, video podcasts could be a great test and learn vehicle. The two O鈥檚 of measurement: omnichannel and outcomes.

In the last 12 months cookies got a stay of execution, TikTok did not (yet), AI exploded, and viral content cluttered our feeds. So much happened in marketing in 2024, it can be difficult to cut through the noise and take stock of what to focus on in 2025.

Virtual product placement surges: Rembrand鈥檚 $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.