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Are you all the sports fan, fan of all? Todd Hassenfelt (01:47):. I'm a little bit odd. I'm Packers for NFL and then I'm Chicago For everything else, I'm Cubs, Blackhawks, Bulls, Illini. Depending on what side of the family, my wife is all from Chicago. Marcus Johnson (01:59):. Okay. Todd Hassenfelt (02:00):. Depending on the season, I'm upsetting someone or bonding with them. Marcus Johnson (02:05):.

Sports are primary programming. Hulu + Live TV regularly features athletes in its commercials, which underscores how crucial sports are for digital pay TV providers. In 2024, nearly one-tenth of the US population will watch live sports via a digital pay TV service, and around three-fourths of digital pay TV viewers will watch live sports on these services.

Lululemon athletica, Nike, adidas, and The North Face were among the 12 top sports brands to record over RMB 100 million ($14.1 million) in sales in the first hour, helped by strong demand for health- and wellness-related products. Other categories that performed well included pet products, toys, and apparel.

Our take: Amazon's achievement with the Thursday Night Football opener shows the increasing importance and potential of streaming platforms in sports broadcasting. Their ability to tap into younger audiences presents a unique value proposition for leagues and advertisers.

Sports-betting companies like DraftKings will also advertise. If last year鈥檚 Super Bowl ad spending was defined by the crypto world, this year it鈥檚 the alcohol industry鈥檚 turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

Two categories (sports and fitness and home and garden) saw declines in click growth in Q2, decreasing 11.5% and 1.0%, respectively. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

Our take: As Netflix pours significant spending into new sports offerings, investing hundreds of millions of dollars into long-term gaming projects could be too risky, especially when competing with devoted large-scale game publishers.

AI personalization in audio can drive conversions: The wide range of news, sports, and talk shows鈥攁s well as the large number of podcasts鈥攑resents a platform for innovative audio advertising. Employing AI to gain insights on user listening habits and topic preferences can help brands customize ads creatively to achieve greater relevance. Some companies are already reaping rewards.

These include arts and culture events, sports games, and events surrounding animals and wildlife, according to MERGE data. 2. Gen Z brand founders are also creators. As brands act more like people, people are also acting more like brands, Ahmed said.

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery 鈥淪hop Like a Billionaire鈥� tagline several times on Fox during and after the broadcast of the big game. Here鈥檚 what you need to know.

On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here鈥檚 how some of the biggest brand mascots are building buzz.

Temu鈥檚 number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.

DirecTV plans to launch genre-specific bundles around sports, entertainment, and kids and family content. Zooming out: The FAST model is rapidly growing, with new services launching and existing platforms expanding. Viewership and revenues are increasing globally, driven by consumer demand for affordable streaming options and targeted content.

We'll be back on Monday discussing the explosion of sports for brand engagement. Happiest of weekends.

Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.