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TikTok Shop鈥檚 sales soared 153% in January: The video app鈥檚 social commerce arm is eating into Shein鈥檚 market share, adding to the hurdles facing the fast fashion company.

The new feature generates offline playlists without manual downloads, boosting the app鈥檚 stickiness and expanding streaming options.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.