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X is unable to send subscribers ad-revenue payouts on time. The news: Elon Musk鈥檚 X is unable to make payments to X Premium subscribers in its 鈥淎ds Revenue Sharing鈥� program because the company says interest in the program exceeded the company鈥檚 expectations. Revenue sharing was touted as part of the company鈥檚 鈥渆ffort to help people earn a living directly on X.鈥�.

New subscribers are warming up to advertising. By the end of 2023, Netflix鈥檚 ad tier will have 3.1 million subscribers in North America and 9.9 million subscribers worldwide, according to SVB MoffettNathanson. Nearly one-fifth of new US sign-ups were for the ad tier in January 2023, up from about one-tenth of sign-ups in November 2022, per Antenna.

In April, Headspace rolled out mental health coaching for its direct-to-consumer subscriber base, through which users can access one-on-one support for help managing stressful situations and improving emotional resilience. And just last month, the company followed that up by launching Ebb, an AI companion integrated into its app that provides personalized emotional support to members.

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

The two companies agreed to the merger in 2023 and will serve more than 27 million combined subscribers. It鈥檚 the latest example of the intensifying telecom consolidation trend and a possible indicator of easing regulation on M&As.

All other Netflix games are primarily available on mobile, which isn鈥檛 where most subscribers access the platform: Users spent an average of 737.9 minutes using Netflix on computers and TVs in 2023, compared with 189 minutes on phones, per Comscore.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

Join over 100,000 subscribers that have access to thousands of forecasts, charts, and insights around key topics such as retail and e-commerce trends to watch in 2023, marketplace growth, direct sales strategies for CPG of brands, and what retail marketers should expect for the 2023 holiday season. All developed and derived from a rigorous and proprietary methodology you can count on.

鈥淗ot Ones,鈥� which has amassed 14 million YouTube subscribers and 4 billion views since its 2015 launch, combines guests like Jennifer Lawrence, Paul Rudd, Shaquille O'Neal, and Billie Eilish, who are challenged to eat increasingly spicy chicken wings during in-depth interviews. Founder Chris Schonberger will serve as CEO, while host Sean Evans takes on an additional role as chief creative officer.

Peacock enters the metaverse as the streaming service launches on Meta Quest VR, notes senior director of briefings Jeremy Goldman. Premium and Premium Plus plan subscribers can access a custom-built Peacock virtual environment within the Quest platform and watch TV shows with friends whilst they're there.

So they smushed together two streaming services that are supposed to give them synergy, but instead they lost 2 million subscribers and had their first subscriber loss ever. They also have higher, greater distribution than they've ever had. Well, not than they've ever had before, but then they had at HBO Max's late run because they're back on Amazon Prime Video channels.

Join over 100,000 subscribers that have access to thousands of forecast charts, industry KPIs, and insights around key topics. Buy now, pay later, changing Gen Z payment habits and preferences, how to win new customers, all developed and derived from a rigorous and proprietary methodology that you can count on. If you're not already, start leveraging Insider Intelligence research data and insights.

In television, it's so much of it even in streaming, but in digital less so. Most money of the Olympics is spent on linear TV and most money in politics is still spent on local TV. Marcus Johnson (13:59):. Yes. Yeah. Although it is interesting because that sounds like quite a swing from plus one to negative 13 from this year to the next.

As streaming competitors like FuboTV, Paramount+, YouTube TV, Disney+, and others are hiking prices, Peacock is lunging in the other direction. Over the past few weeks, the streaming service owned by NBCUniversal has been offering consumers the chance to buy a year of Peacock access for 20 bucks. Today might be your last opportunity to actually get that deal. That's basically a buck 50 a month.

Suggest focusing resources on high-engagement categories to maximize return on investment and strengthen brand loyalty among existing subscribers. Illustrate shifting consumer trends and emphasize the importance of adapting marketing strategies to align accordingly. More like this:. 3 reasons US online marketplace are growing, and what brands and retailers need to know.

The feature will be available to Walmart Luminate Charter subscribers before the end of the year, in time to capture 2024 holiday sales data. 2. Temu. Temu鈥檚 newly opened US warehouses are helping it ship faster, allowing it to better compete with other major ecommerce players with local fulfillment centers such as Shein and Amazon.

Go further: PRO+ subscribers can use the Build a Forecast Comparison tool through our forecasting module.

She notes that a recent Samba TV study identified TikTok as a more effective tool for streaming platforms than traditional TV in engaging new audiences. Miss Emmy Liederman explains that viewers who tuned in after exposure to a streaming platform's ad on TikTok logged an average watch time of 86 minutes.

That's the idea behind ad-supported tiers on streaming platforms. (21:18):. But the second thing is that consumers get served ads that are actually relevant to them and that might provide them with useful information when they make purchase decisions. And that's where consumers feel ignored.

So I think that satisfied the worry from regulators that Microsoft would control the game streaming platform in Europe. So that helped them close the deal, I think. Daniel Konstantinovic:. Yeah, I'll just add that it was specifically cloud gaming that the CMA took issue with in this deal, which is just basically streaming games the same way you stream shows from Netflix.

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.

"In 2025 we are going to see brands think community-first,鈥� according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on Instagram Broadcast Channels, the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.

YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket. YouTube users cry foul after ad blockers ban and Premium price hike. Lessons from YouTube in how generative AI is changing the creator economy.

Assuming that Twitter Blue had 290,000 subscribers in February, as estimated by The Information, that means less than 1% of Twitter users are paid subscribers. Many previously verified organizations and users have said they won鈥檛 pay for a blue check mark now that it represents clout and support of Musk, rather than credibility. To see the full forecast, click here.