蘑菇AV

This year, we鈥檙e in a Brat girl summer. The lime green trend used by Vice President Kamala Harris鈥檚 campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.

The definitive guide to finfluencers: The quieter summer news cycle gave us time to do a deep dive into how and why 鈥渇influencers鈥� came into the world, what鈥檚 the secret behind their appeal to the TikTok generation, why investment advisors kind of hate them鈥攁nd what financial services marketing teams can learn from them.

Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection

TikTok ramps up lobbying in bid to halt its US ban: Bloomberg reports heavy spending on lawyers and ad campaigns to sway public opinion.

By plugging in all of the above, users can create content that鈥檚 streamlined for TikTok, Instagram Reels, or YouTube Shorts. Most creators use three or more AI tools, and the top dogs are ChatGPT, VEED, Canva, and ElevenLabs. Generational shift: Gen Zers lead the charge in genAI integration, but within creative roles, they lag behind other generations.

They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.

TikTok and Instagram are the leading social media platforms for product discovery. And Gen Zers were more than twice as likely to turn to TikTok when researching a product compared with non-Gen Z shoppers (42.5% vs 16%). Gen Z digital buyers have the highest rate of social commerce adoption among all generations.

Meta argues that it鈥檚 not a monopoly, that those acquisitions fueled its growth, and that it faces strong competition from players like YouTube, TikTok, X, Apple, and more. If the court agrees with the FTC, a separate trial could force Meta to divest Instagram and WhatsApp. Looking back: When Meta purchased Instagram in 2012 for $1 billion, the app only had about 30 million users.

The research used eye-tracking and emotion detection across thousands of ad views in five countries and concluded that 鈥渏oyful鈥� ads on Snapchat correlated with higher attention and long-term brand lift compared to other platforms like Instagram, TikTok, and YouTube.

The news: Gen Z and young millennials are aggressively saving to retire by 40鈥攃hallenging stereotypes of overspending on luxury and leisure鈥攆ollowing the advice of TikTok influencer Mia McGrath, per Yahoo Finance. The details: McGrath is an advocate for the FIRE (financial independence, retire early) movement, which has gained popularity across social media.

Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.

Although Meta and TikTok now rely on Chinese retail advertisers like Temu and Shein, their scale, performance, and huge, diverse user bases should serve them well. Smaller players that lack those strengths could struggle more. CTV will be the hardest-hit channel under the moderate and heavy tariff scenarios.

This month, TikTok rolled out advanced search offerings, giving advertisers more control over their search spend with keyword suggestions, negative keyword management, and AI-powered suggestions. 41% of Gen Z search first on social platforms first, ahead of traditional search engines (32%), chat-based AI tools (11%), and friends/family (9%), according to a May Sprout Social survey. 80% of businesses believe

TikTok. VAB. X (formerly Twitter). YouGov. YouTube.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L鈥橭r茅al and live-shopping events will boost GMV.

Jones Road Beauty, founded by Bobbi Brown, has built an authentic presence across age demographics on TikTok. 鈥淏obbi Brown got on TikTok and she spoke to people in a very authentic, real way,鈥� said Canaves. 鈥淭hey can see her, they can see her products, they can relate to her. And it鈥檚 not just the consumer who鈥檚 in her demographic, but it鈥檚 the younger consumer as well.鈥�.

The WNBA achieved a record 2 billion video views across social media platforms last season and led women鈥檚 sports in TiKTok views with 361 million and Instagram engagements with 90 million in 2024, per research from Women鈥檚 Sport Trust. Why it matters: Mental health is the leading reason for telehealth use, and women are more likely to use telehealth than men.

While alternatives like TikTok and Pinterest may still use a for-you algorithm, they have more dedicated and much larger user bases, per our forecast; a viral video on TikTok will still expose a creator to an audience of millions, but a viral Threads post won鈥檛 have the same reach.

For Gen Zers鈥攚ho prioritize experiences over transactions鈥攖his model aligns perfectly with how they engage across ecosystems like TikTok and Spotify, where relevance and novelty drive loyalty. Go further: Read our report 鈥淯S Digital Buyers by Demographic 2025.鈥�.

TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.

TikTok parent ByteDance has until January 19, 2025, to sell the company or face a US ban. The company is suing to avoid the ban, but if the platform goes away, marketers need to know how to reach TikTok users on other platforms. From Gen Z to niche communities, here are five key stats showing the places marketers should be able to reach TikTok users.

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.