蘑菇AV

TikTok Shop wants to be a holiday season shopping hub: The platform鈥檚 Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

TikTok鈥檚 Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn鈥檛 easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands鈥� consumer trust.

After Elon Musk took over Twitter and rebranded the platform to X, worldwide ad revenues were slashed in half, from $4.14 billion the year Musk took over in 2022 to $2.00 billion in 2023. 蘑菇AV forecasts those declines to continue through 2026, the end of our forecast period. But the reelection of Musk鈥檚 close ally, President Donald Trump, could change how some marketers think about the platform.

Trump shifts stance on TikTok ban: ByteDance lobbying strategy and younger voter appeal could have swayed the decision, irrespective of national security concerns.

But there鈥檚 still nine months until Election Day, and Meta remains an important venue for political advertisers. It will account for 16.0% of US digital political ad spending in 2024, compared with 16.0% for Google, the parent company of YouTube. Ads are a small slice of political content on social. Political ads will make up just 0.9% of Meta鈥檚 ad revenues in 2024.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

In 2025, Reddit users will spend more time on the platform compared with Facebook users (31 minutes) and X users (31 minutes), though Instagram (35 minutes) and TikTok (47 minutes) see the biggest chunks of time spent. People are drawn to the 鈥渟ocial鈥� aspect of Reddit. That鈥檚 a big reason why people spend more time there. Reddit has long shied away from calling itself a social media platform.

Canada鈥檚 and Australia鈥檚 recent restrictions raise stakes for ByteDance, challenging advertisers dependent on TikTok鈥檚 vast audience.

But it is something for advertisers and investors to be keeping an eye on because as user growth slows, it means that Meta is going to have to squeeze more revenue out of its existing users.