Ä¢¹½AV

Despite digital’s growth, traditional media still dominates political advertising. More than 7 in 10 political ad dollars will go to traditional media this year. That’s the inverse of total media ad spending, where digital will make up more than three-quarters of the total this year. View our forecasts for political ad spending, traditional media ad spending, and total media ad spending.

There's a lot of Superbowl commercials this year with Alex Earle and Jake Shane, and that's part of the fun of seeing our favorite creators become a part of more traditional media outlets. And then that in and of itself can turn into great organic media to put on social because when you have these audiences that are following these people who come from wherever, I mean, you're not coming from...

The platform can help the card program better compete with traditional cards from large issuers

Pitching itself as a collaborator, Substack empowers major outlets like The New Republic and smaller creators to expand their reach.

Trump admin invests $500M for universal vaccine project: Perhaps the administration isn’t as anti-vax as publicly perceived. However, vaccine makers are still on high alert as approval timelines for vaccines undergoing trials could get pushed back.

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.

Novartis, NFL strike corporate sponsorship deal: The partnership likely won’t focus on promoting Novartis products but is still a great opportunity for the drugmaker to build brand awareness.

Only 18% of consumers have ever asked their doctor about a drug ad: But when they do, many patients walk away with a prescription for that medication. We explore how pharma marketers can get the most out of their ad campaigns.

EV sales set a volume record in Q4: While sales jumped 15.2% YoY, momentum may slow this year if Republicans keep their pledge to repeal or scale back incentives.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by Ä¢¹½AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

Healthcare companies slashed marketing budgets in 2024: This points to lower spending, but also more efficiency as companies move from traditional expensive TV plans to more targeted TV, digital, and social media.