蘑菇AV

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization鈥攐ffering tangible use cases beyond the AI arms race.

Some financial and travel media networks lack the SKU- or brand-level first-party purchase data needed for comprehensive bottoms-up attribution. As a result, retailers and commerce intermediaries have a leg up, at least where measurement is concerned. What is commerce media? At its core, 鈥渃ommerce media鈥� refers to digital advertising powered by first-party transaction data.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Partnership negotiations will have to deal with the program鈥檚 list of hurdles