Ä¢¹½AV

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Even in sectors where demand is recovering, such as travel, Chinese consumers are being more measured with their spending. Duty-free sales in Hainan province, a popular destination for luxury shopping, fell 29.3% YoY in 2024, per Reuters.

What this means: While BNPL is often touted as a way to finance big purchases like appliances or travel, consumers are also using the plans for smaller, everyday purchases like groceries. They’re using the plans like they would use a credit card. And while this isn’t necessarily a bad thing, it could be a concerning sign for consumer financial health.

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.