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Usage of Generative AI Tools for Marketing Activities Among B2C Marketers in Germany, the UK, and the US, by Job Role, Dec 2023 (% of respondents)
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Apr 25, 2024
Source: Nuremberg Institute for Market Decisions (NIM)
Marketing Channels Multilocation Brand Marketers in Canada, the UK, and the US Are Investing In, Dec 2023 (% of respondents)
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Feb 7, 2024
Source: BrightLocal; Sapio Research
UK/US Consumers Who Have Seen/Purchased an Item Through Select Types of Shoppable Ads, by Age, Aug 2023 (% of respondents in each group)
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Nov 9, 2023
Source: Acxiom; MTM
Types of Marketing Material UK and US Marketers Are Most Likely to Use AI to Help Create, Sep 2023 (% of respondents)
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Sep 27, 2023
Source: Bynder
Channels B2B Buyers in Select Countries Use to Make B2B Purchases, May 2023 (% of respondents)
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Sep 5, 2023
Source: Bigcommerce; Price Intelligently (part of Paddle)
How B2B Buyers in Select Countries Find Products to Purchase for Their Company, May 2023 (% of respondents)
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Sep 5, 2023
Source: Bigcommerce; Price Intelligently (part of Paddle)
UK Digital Ad Spending, by Channel, Jan 2023-July 2024 (millions)
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Oct 3, 2024
Source: Sensor Tower
UK Social Media Ad Spending Share, by Platform, H2 2023 & H1 2024 (% of total)
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Oct 3, 2024
Source: Sensor Tower
Global ad spending to hit $1 trillion milestone in 2024, says GroupM forecast
Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.
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Dec 9, 2024
Banks have a chance to build trust with US consumers and businesses facing tariff-related expenses
For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.
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Apr 30, 2025
Canada Time Spent With Media 2024: Total Media Time Will Peak This Year
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Jun 28, 2024
Around the World: The retail media opportunity (and maturity) in key regions
On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There鈥檚 been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?
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Jun 23, 2023
Consumer Packaged Goods (CPG) Ad Spending Growth in Germany Has Outstripped That in France and the UK (% change in CPG digital ad spending in Germany, France, and the UK, 2022鈥�2026)
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Aug 1, 2024
Source: 蘑菇AV
Automotive Spending in Germany and Particularly the UK Has Surged Ahead of France (billions in automotive digital ad spending in France, Germany, and the UK, 2020-2026)
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Aug 1, 2024
Source: 蘑菇AV
CPG Digital Ad Spending Is Losing Share in France, While Gaining Share in Germany and the UK (CPG % of total digital ad spending in France, Germany, and the UK, 2019-2026)
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Aug 1, 2024
Source: 蘑菇AV
CPG Spending Got a Digital Boost During the Pandemic and Will Continue to Gain Share (billions in UK CPG digital ad spending and % of total digital ad spending, 2019-2026)
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Aug 1, 2024
Source: 蘑菇AV
Automotive Growth in Digital Ad Spending Has Accelerated Past All Other Industries (% change in UK digital ad spending, by select industry, 2021-2026)
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Aug 1, 2024
Source: 蘑菇AV
Travel's Digital Ad Spending Recovery Continues, Though Growth Is Beginning to Slow (billions in total UK travel digital ad spending and % change, 2019-2026)
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Aug 1, 2024
Source: 蘑菇AV
Retail Spending Is Growing Healthily, but as a Share of Total Digital Ad Spending, It's Flatlined (billions in UK retail digital ad spending and % of total digital ad spending, 2021-2026)
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Aug 1, 2024
Source: 蘑菇AV
UK Social Commerce 2023: Millennials Drive Spending Growth and TikTok Gains Ground on Meta
Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.
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Dec 1, 2023
Average Time Spent per Day Watching Video by UK Children, Teens, and Adults, by Age and Category, 2023 (minutes)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Live TV Still Rules for Time Spent With Video, but Digitally Delivered Content Isn't Far Behind (minutes spent per day watching video in the UK, by age and category, 2023)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Average Time Spent per Day Watching Streaming Services Among UK Children, Teens, and Adults, by Age, 2022 & 2023 (mins)
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Jul 31, 2024
Source: Office of Communications (Ofcom) - UK; Broadcasters' Audience Research Board (BARB) - UK
Social Video-sharing Platforms Dominate the In-Home Video Viewing Behaviors of Young Adults (average minutes spent per day watching videos among UK 16- to 24-year-olds, by platform, 2023)
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Jul 31, 2024
Source: Broadcasters' Audience Research Board (BARB) - UK; Office of Communications (Ofcom) - UK
UK Digital vs. Traditional Media Ad Spending Share, by Device, 2021-2027 (% of total media ad spending)
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Mar 1, 2023
Source: eMarketer