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BeReal launches its US ad business: The platform is looking to capitalize on TikTok鈥檚 uncertain future in the US.

Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.

Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.

The stablecoin giant is exploring plans to launch a US-specific token and POS solution

Our exclusive survey data reveals what鈥檚 shaping US banking consumers鈥� customer journeys today. Banks can use these five charts to identify opportunities to improve customer acquisition and retention.

52% of US adults use a VPN to protect their IP address, according to a February 2025 CNET and YouGov survey.

Several foreign carmakers saw US sales surge in March: But that momentum is likely to stall given the 25% tariffs on imported vehicles and imported auto parts set to take effect by May 3.

A third of US employees who work against their company's generative AI (genAI) strategy do so because they feel the technology diminishes their value or creativity, according to December 2024 data from Writer.

Bringing manufacturing back to the US is easier said than done: Tariff uncertainty makes it hard for companies to take on large-scale projects.

US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. 鈥淎s of right now, we鈥檙e seeing a lot of unusual consumer behavior that鈥檚 likely to persist as long as tariff uncertainty persists,鈥� said our analyst Sky Canaves, author of our 鈥淯厂 Holiday 2024 Recap and 2025 Preview鈥� report. Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.

With Amazon accounting for 76.7% of the US retail media industry鈥檚 $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.