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Netflix will near $1 billion in US ad revenues this year. Netflix鈥檚 ad revenues are growing quickly from a small base. In 2024, just its second full year offering ads, Netflix will make nearly $1 billion from them in the US. In May, Netflix will host its first in-person upfront.

New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.

The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.

New leadership in the US and EU governments could change the pace and trajectory of market oversight. But regulators have become more comfortable intervening in digital giants鈥� businesses in recent years:. In the US, the Department of Justice and Federal Trade Commission have five ongoing cases against Google, Amazon, Apple, and Meta.

During the company鈥檚 earnings call, Iger said 37% of Disney+ subscribers in the US and 30% globally now use the ad-supported tier鈥攁 rare revelation from a major streaming player about its advertising reach. Iger could be heard saying he wasn鈥檛 sure if he was supposed to disclose those figures. By the numbers:. Revenues: $22.57 billion, up 6% YoY versus $22.45 billion expected.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.

This year, five businesses will see over $1 billion in US CTV revenues, up from just two in 2020. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

But having enough first-party data for targeting and activation remains a challenge when it comes to media investments in 2024: It was the third most-cited concern among US brands and agency representatives, per a November 2023 Interactive Advertising Bureau (IAB) survey. Logistics and infrastructure are slowly adapting.

Show why recent trends in US ad spending raise the possibility of brand safety challenges this year. Analyze social media platforms鈥� past and current content moderation practices. Present findings on how generative AI (genAI) dramatically ups the ante for brands to protect themselves from toxic content. Recommend steps marketers should take to mitigate risk.

In late Q3, Paramount announced it would be cutting 15% of its US workforce鈥攁round 2,000 jobs鈥攖o save $500 million annually, reflecting challenges from declining TV viewership, rising streaming costs, and high debt amid the Skydance merger.

While retail media will generate nearly $55 billion in US ad spend this year, per our forecast, travel media will total just $2.13 billion and financial media $350 million. Here are three trends shaping the future of commerce media in travel and financial services:. 1. Airlines are monetizing captive audiences.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

We forecast that cord-cutters will surpass half the US population next year, reaching 58.3% of all US adults by 2028. CEO David Zaslav expressed confidence in exceeding the $1 billion in streaming profitability target by 2025, a positive signal for investors as streaming continues to evolve. Zooming out: Streaming platforms remain under pressure to balance profitability and growth.

CMOs are often the first people facing pressure to cut spend in a challenging economy. Marketers need to be able to trim budgets in a way that doesn鈥檛 thin out the brand. 鈥淎 common approach we see during these economic downturns is to cut those upper-funnel tactics鈥�but I really believe this is very shortsighted,鈥� said Laura Brooks, fractional CMO at Made by Nacho, during our recent 蘑菇AV Summit.