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Video ads will keep growing within display ad budgets. Spending on display ads by the healthcare and pharma industry will grow an impressive 154.8% between 2018 and 2023, outpacing overall display spending growth of 145.7% in the same period. Spending on video ads, a subset of display, will shoot up 280.4% during that time, outpacing overall video ad spending growth of 258.0%.

CPG companies like video advertising鈥攂ut not quite as much as other industries do. Video is king in the world of display, but for CPG it is only slightly king. For the US as a whole, display advertising will claim 55.9% of all digital ad spending this year. Within display, video advertising will take up 57.1% of the pie.

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

The survey aimed to gauge consumers' attitudes toward various types of advertisements, including video ads, banner ads, sponsored content, affiliate ads, and targeted ads. It also explored their sentiments about ad privacy and data sharing. Additionally, it identified the respondents' perception of AI-generated content in advertising.

In-store video ads rank lower than any other video ad. Millennials and Gen Zers find in-store print ads to be more helpful than in-store video, despite finding other video ad formats more helpful. However, in-store video is still an emerging format; increased exposure could boost its popularity over time. Millennials and Gen Zers are split on video ad formats.

Key stat: 60% of US agency and marketing professionals consider brand safety and suitability among the most important criteria when buying digital video ads, according to data from the Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.

The news: The Joint Industry Committee (JIC), a consortium of TV networks and streaming services working to create digital video advertising standards, has fully certified iSpot for age-gender person-level demographics. This follows the group鈥檚 conditional certification of iSpot, Comscore, and VideoAmp last fall. Comscore and VideoAmp were awarded certification in April.

To bolster its Prime Video ad business, the company recently hired top ad executives from NBCUniversal and Disney, including Krishan Bhatia, VP of global video advertising, and Jenny Burke, director, global video strategy, from NBCUniversal; and Jeremy Helfand, VP and global head of advertising for Prime Video, from Disney. Amazon鈥檚 content strategy and deep pockets facilitated its success.

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok鈥檚 days may be numbered.

Video advertising is now the preferred form of display advertising for every industry. Video ad spending is a subset of display, and the $84.14 billion that industries will spend on video this year amounts to 57.1% of all display spending. As recently as 2018, nonvideo advertising accounted for the majority of display spending for every industry we track.

Roblox's new video ads take aim at the lucrative Gen Z market. Methodology: Data is from an April 2024 CivicScience study as cited in company blog. Surveys of US adults ages 18+ were conducted during April 1-10, 2024, with response counts ranging between 503-1,381. Data is weighted according to the US Census.

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

Amazon鈥檚 MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

After some pushback from publishers鈥攊ncluding claims the change would render 90% of all web video ad inventory less valuable鈥攖he Tech Lab updated those definitions in March 2023. While the revisions do simplify things a bit鈥攖he Tech Lab reduced the number of video ad types from five to four, for example鈥攖hey did not relax the Tech Lab鈥檚 definition of in-stream video ads, the most valuable kind.

The survey aimed to gauge consumers' attitudes toward various types of advertisements, including video ads, banner ads, sponsored content, affiliate ads, and targeted ads. It also explored their sentiments about ad privacy and data sharing. Additionally, it identified the respondents' perception of AI-generated content in advertising.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

This year, video ads on Meta platforms, including placements in users鈥� feeds and Stories, will bring in more than twice all other social networks鈥� video ad revenues combined. Snapchat鈥檚 growth rivals the giants. Its market share may be small, but Snapchat will grow its video ad revenues 20.2% this year. That鈥檚 on par with Meta, and four times what Twitter will achieve.