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Best Buy will then trot out a variety of other events鈥攊ncluding a 48-hour flash sale on October 8 and 9; a 鈥淧rep for the Holidays鈥� event that begins on October 21; and a gaming sale that launches on October 25鈥攂efore the calendar turns to November. Big Lots, which recently filed for bankruptcy, rolled out the first of its 鈥淏lack Friday Fridays鈥� events last Friday.

The UK鈥檚 Competition and Markets Authority (CMA), which is currently overseeing Google鈥檚 plan to deprecate third-party cookies and was ultimately responsible for allowing Microsoft to acquire gaming firm Activision Blizzard. It has also hinted that it will compel Big Tech to share data with competitors.

For performers who have died, the legislation blocks digital replicas for films, TV shows, video games, or audiobooks without consent from the performer鈥檚 estate. Why does it matter? The bills guarding against digital replicas complicate advertising or media campaigns that involve a performer鈥檚 voice or likeness, because advertisers need to get specific consent and might need to involve an estate.

Nearly 71% of Gen Zers are digital gamers, per our forecast, and they鈥檙e likely to spend 3 to 6 hours gaming every week, according to a February 2023 poll conducted by Morning Consult. This is one of the few digital arenas where Gen Z beats millennials not only in penetration but in size鈥攂y nearly a million users, according to our forecast.

In the third of five reports in our 鈥淧ayments Ecosystem 2024鈥� collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

Cathy Hackl, founder and co-CEO of consultancy Spatial Dynamics, pointed out that for Gen Alpha, 鈥渨hat happens in virtual worlds is very real to them,鈥� as they are growing up immersed in gaming environments and with conversational AI tools like Amazon鈥檚 Alexa. Cole of ShopARI noted that Gen Alpha is already taking to new tools to express their creativity.

Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.

The popularity in South Korea of esports鈥攚here gamers compete in set competitions at specific events鈥攎arks a different gaming pattern than in many other countries, where casual gaming leads to a greater daily time commitment. Australia. Ownership of digital devices in Australia is well above the regional average.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

I can see high income Gen Zers splurging on expensive items, for example, expensive TVs that are high quality since gaming is so popular in that generation. But I can also see for any item where they don't think it's necessary to splurge, really looking for those bottom of the barrel prices because at this point, they're used to seeing the TikTok Shop, the Temu, the Shein prices.

And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind. Around 47.3% of Gen Zers who watch livestreams said they鈥檇 done so on TikTok in the past month, not far behind the 51.8% who said the same about YouTube.

Other than gaming and broadcast TV, France is not particularly strong in most device and media activities. It was second in Western Europe and the world in game console ownership. It was also second in the region in time spent with gaming. Additionally, it鈥檚 Western Europe鈥檚 runner-up in time spent with broadcast TV鈥攁 category it had led in 2019 and 2020.