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On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

If brands do choose to speak out, messaging needs to be authentic and true to the brand鈥檚 voice, otherwise it could come off as inauthentic and pandering. Use this chart:. Align marketing messaging with consumer expectations. More like this:. Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024. Authenticity drives Brooklinen鈥檚 paid social success.

The program will essentially be a chat bot that mimics the voice of the Instagram influencer to respond to fans piece, noting most messages are sent automatically and would at least initially disclose that they were AI generated. So that's one from Instagram. Creator ai, our senior director of briefings, Jeremy Goldman, was noting another TikTok.

Since before the 2016 election, Republicans have complained that Silicon Valley social media giants were biased against right-wing voices. From that perspective, recent moves by X, Meta, and others can be perceived as a 鈥渃orrection鈥� of past policies. Political realignments have accelerated changes in brand safety practices.

One depicted Trump hugging Anthony Fauci, and another in July used AI to mimic Trump鈥檚 voice reading his tweets. While the AI voice falls under a gray area, deepfaked images are already banned by Google鈥檚 advertising rules.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

Pearson has over 700,000 followers and is part of a growing network of conservative voices. Long-form platforms like Twitch have also gained traction. Hasan Piker, a popular left-leaning streamer, broadcasts to over 2.7 million followers, often streaming in-depth political commentary aimed at younger audiences for up to 8 hours a day.

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.

It needs to be done in a classy way, but I was picturing myself ordering to a robot and thinking of the struggles I've had with voice spots and things like this, and just them understanding me when I order an artichoke or an avocado or an asparagus or something like that and having to repeat it 50 times. It seems like a bit of a nightmare the way I'm picturing it now, but guess we'll see.

AI-driven efficiencies boosted profits, but maintaining growth may require more than automation and personalization to keep users engaged and willing to pay more.

Well, he thinks that between ChatGPT's new surprisingly human voice and ability to see objects and Meta's AI characters, our feeds may be about to change forever. He offers that you can imagine the next steps here, a bot that gets to know your quirks, remembers your life history, offers you coaching or therapy, entertains you in whichever way you prefer.

Kenneth Cole debuted a new campaign under its 鈥淧urposeful 痴辞颈肠别蝉鈥� series confronting mental health stigmas, per Ad Age. One segment highlights recording artist Rachel Platten, who sings about her mental health while visuals underscore the contrast between her external persona and her internal emotions.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript. Marcus Johnson:. Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Tinuiti. This is the Friday show that reviews the most.

With AI agents increasingly deployed to search the web, Bourne said marketers must create content with the understanding that it will be ingested by both humans and AI. 鈥淎I agents are now players in the marketplace,鈥� said Bourne. 鈥淭hey're making decisions, they're consuming content, and they're the audience now.

The big takeaway: While TikTok is increasingly confident that TikTok Shop may be able to dominate discovery-based buying鈥攅specially as its popularity as a search platform grows鈥攑rioritizing shopping features and ads puts the app in conflict with users.

A software update released last week added the ability to record and send voice memos from the glasses to WhatsApp and Facebook Messenger. It goes both ways: Some users of Ray-Ban Meta are reportedly doxing people via facial recognition technology.

The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.

In April, Tennessee was the first state to enact legislation protecting songwriters, performers, and other music professionals against the potential of AI replicating their voices without consent. Colorado pioneered a law in September mandating that life insurance companies establish discrimination-curbing protocols for AI; the law goes into effect November 14. California Gov.

On today鈥檚 podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached 鈥減eak media鈥�, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.

Consistent and repeated promotion by creators fosters a trusted voice, making their endorsement more credible and effective than one-off partnerships. Marketers should maintain ongoing relationships with TikTok creators to ensure their brand is seen as authentic and reliable. Barbie (Mattel). Barbie saw 8.42 billion impressions and a 960% increase in earned media value YoY, per CreatorIQ.

The agency also worked with Virgin Voyages to create 鈥淛en AI鈥� in 2023, which used Jennifer Lopez鈥檚 voice and image to customize cruise invitations. VML believes marketing may soon be by machines, for machines. In a future where AI agents can not only search products but also make purchases on a user鈥檚 behalf, marketers need to consider how they could influence those AI agents.

Social media platforms have been a catalyst of inclusivity in the beauty industry by amplifying voices of underrepresented and marginalized groups, said Clare Hennigan, senior beauty analyst at Mintel.

YouTube is also valuable because any publicly available videos on the platform may appear in relevant Google search results. It informs B2B decisions. Around 65% of B2B buyers said YouTube influenced a recent B2B purchasing decision, per a December 2022 survey by Gartner.