蘑菇AV

Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

Walmart also offers Affirm and is building out a BNPL solution with its majority-owned fintech One.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Walmart's ad business drives 26% revenue growth: Walmart Connect leads with 30% increase, outpacing Amazon's ad unit.

Walmart noted that households earning $100,000 or more drove the bulk of its market share gains in its two most recent quarters. Retailers including Dollar Tree and Ollie鈥檚 Bargain Outlet said in their most recent earnings reports that they are attracting a rising number of value-seeking shoppers from upper- and middle-income brackets.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

FTC scores another antitrust victory after judge blocks Kroger-Albertsons merger: The deal would reduce grocery competition and raise prices for shoppers, the court decided.

An evolved form of omnichannel retail, adaptive retail tailors shopping experiences to meet the specific wants and needs of each customer by offering convenience, personalization, and a seamless shopping experience no matter how they choose to shop.

Partnerships between retail media networks (RMNs) and connected TV (CTV) platforms are giving brands access to better data, more shoppable ad options, and a full-funnel approach that drives results. These collaborations can make targeting smarter, shopping easier, and measurement clearer, helping advertisers prove their effectiveness.

Retailers like Best Buy and Walmart are harnessing their in-house creative capabilities to help advertisers create more engaging retail media content. Last year, Walmart Connect expanded its creative ad formats to include more on-site and in-store placements, seasonal programs, and single-supplier-led store events.

By 2025, seven of 10 will have crossed that threshold, and in 2026, it will be eight of 10 as even nontraditional ecommerce categories like automotive will go digital. The entire US economy is still figuring out where the ceiling of retail ecommerce activity is.

But gross margins declined by 90 basis points due to falling demand for COVID-19 vaccinations, inflation, shrink, and other factors including higher costs related to ecommerce fulfillment.

Ecommerce platform provider Shopify鈥攚hich cut about 1,000 employees last summer鈥攈ad 10,000 employees as of the end of 2021, double the 5,000 it reported before the pandemic.

For example, fast-rising ecommerce player Temu reportedly outspent Walmart on Google Shopping ads in Q2 2023. And advances in social search and generative AI tools will enhance search ad performance and keep the retail dollars flowing. Retailers are behind on video spending compared to other industries. Among industries, retail spends the smallest share of display budgets on video.

More than seven in 10 CTV shoppers (73%) keep a wishlist of possible holiday gifts. Parents (95%) and early shoppers (81%) are even more likely to maintain a list. Enter the likely suspects. Amazon (74%), Walmart (57%), and Target (49%) are the top retailers CTV users say they鈥檒l shop at this holiday season, the report found.

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

So they're just deciding to go online to Amazon or go to Walmart, or go someplace where you can get stuff for cheaper.". Anti-theft measures have further eroded the convenience factor that was Walgreens' key value proposition. Nearly 4 in 5 (78%) of consumers say it鈥檚 annoying when products are locked up or secured in cases, per a recent Zebra survey.

This win combats Affirm鈥檚 recent loss of Walmart to Klarna. Affirm also benefited from recent tie-ups with Adyen, which helped the company burrow into the UK market. Our take: Affirm is attempting to break away from its competition by mimicking traditional lenders: Affirm started reporting loans to TransUnion this month and is chipping into in-person retail sales with the Affirm Card.

Other players, such as Walmart and eBay, still have a negligible B2B presence. Click here to view our full forecast for US Amazon B2B ad revenues. Ecommerce is gaining on search advertising. The convenience of ecommerce is challenging traditional search鈥檚 dominance, with retail giants like Amazon increasingly catering to B2B buyers.