蘑菇AV

Google only needed to learn that lesson once when Apple switched its default map app from Google Maps to Apple Maps in 2012. In the two years after Google Maps lost default status, usage on iOS dropped more than 60%. Even Apple admitted that Apple Maps was an inferior product. So that in itself demonstrates that defaults are powerful.

Messaging penetration of 17 named apps (including WhatsApp, Apple iMessage, and Facebook Messenger) was at 89.4.%. Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users.

Among Gen Zers, 81% prefer Apple smartphones compared with 11% for Samsung and 6% for Google, according to a March 2023 Collage Group survey.

Netflix鈥檚 strong ad growth in 2025 will put it in a position to be one of the top two sub OTT ad platforms by the end of the decade. Disney+ rolled out its ad tier at roughly the same time as Netflix, but we project Netflix will have almost double the ad revenues of Disney+ by the end of the year.

AI has also been a major obstacle for publishers, forcing them to contend with web crawlers scraping their data without permission and the potential of declining traffic and ad revenues thanks to Google AI overviews. Weekends are also traditionally slower periods for publishers.

Use this chart: Marketers can use this chart to align their investments with companies that hold positive consumer sentiment, whether it鈥檚 through retail media ads on Amazon, search ads on Google, or connected TV (CTV) ads on Netflix. Related 蘑菇AV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required). Gen Z Technology and Media Preferences 2024 (Subscription required).

Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to 鈥渕ake an informed choice鈥� on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google鈥檚 Privacy Sandbox.

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

The case gained momentum when the enormous sums Google pays to be the default search engine鈥攁round $20 billion annually to Apple alone鈥攃ame to light. "The obvious question is, why would Google pay so much money for default status if consumers would pick its product regardless?" our analyst Paul Verna said.

Apple Wallet began offering users a new ticket experience with information like venue maps, local weather forecasts, and recommended Apple Music playlists integrated directly in the wallet. Google Wallet also beefed up its event ticket feature in an August rollout, letting users digitize physical tickets by scanning them in the app. But subscription management features didn鈥檛 catch on.

The app secured top spots in download charts across major app stores, attributed partly to Meta's targeted advertising and Threads' strategic integration into the 鈥渇ediverse.鈥�. During the company's Q4 earnings call, Zuckerberg stated that Threads now has 130 million monthly users, up nearly 30% from Q3.

On the hardware side, three Apple engineers who worked on Apple Silicon formed Nuvia, a chip startup that Qualcomm acquired in 2021 for $1.4 billion. The hottest new AI tool: NotebookLM is Google鈥檚 AI-powered note-taking and research software.

Search is positioned to be generative AI鈥檚 first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

Cyberattacks or errors within its underlying infrastructure could make services with ChatGPT integrations fail or operate poorly, including within Apple devices. Our take: Offering compensation for periods of lost service and transparent communication about why outages occurred can boost customer trust, but implementing backup systems will be crucial.

Apple Intelligence will only support US English when it launches, and Chinese, French, Japanese, and Spanish speakers won鈥檛 get support until sometime next year. X (formerly Twitter) has only 29 people on its content moderation team who speak proficient Spanish, and two who speak Italian. That team has 1,535 English speakers.

It was also heavily featured as a partner in the latest Apple Intelligence updates. Opening ChatGPT search to all users was a smart holiday play by OpenAI, considering 76% of US consumers said they would buy at least half of their holiday purchases online, per Bain and Co.

Beyond the chart: Apple is expected to unveil its new AR/VR headset next week with an aim to make the tech mainstream, much as Meta has with Quest headsets and Horizon Worlds. But a lofty price tag and general bulkiness will likely make mass adoption more difficult to achieve for Apple鈥檚 headset than it was for the iPhone. A mixed reality future still seems to be a ways off. More like this:.

Some signal from cookies is better than no signal from cookies, and advertisers can use that signal to inform their cookieless tactics. But cookies will not have enough scale to support entire marketing strategies. Read the full report, Chrome鈥檚 New Path for Privacy.

One of the oldest advertising channels on the internet continues to expand, attempting to break through from its current marginal position.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

And a recent tie-up between Domino鈥檚 and Apple CarPlay lets drivers order pizza from their car dashboards. The connected-vehicle payments industry will reach $600 billion by 2030, per consulting firm Ptolemus. What鈥檚 next? Car IQ wants to capture more of this potential payments volume, so it鈥檚 also working with Visa and automakers to embed payments within consumer vehicles鈥� infotainment systems.

Google, Apple, Levi's and others have missed the mark on selling the benefits of AI notes. Trishla Ostwal of Adweek, she cites Gartner VP and analyst, Nicole Green, who says, "Many of the ads that are receiving backlash are showcasing a future that many people fear," from Google's Olympic.

This year, we鈥檙e in a Brat girl summer. The lime green trend used by Vice President Kamala Harris鈥檚 campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.

Both the DSA and the DMA will affect advertising practices. Transparency is a key theme in both acts, particularly as it relates to data collection and usage. In some cases, data collection restrictions have already ended a large swath of advertising practices. For example, the DSA prohibits platforms from using targeted advertising based on the use of minors鈥� personal data.

Apple maintained its position as the leading smartphone maker in the world and shipped 72.3 million iPhones in Q4, down 14.9% YoY. Samsung saw shipments decline 15.6% YoY to 58.2 million units. 鈥淲e have never seen shipments in the holiday quarter come in lower,鈥� said Nabila Popal, research director at IDC.