蘑菇AV

Media analysts expect to see ads soon on its streaming service, Apple TV+. Search will be a tempting addition. Also, Siri getting an AI makeover, they point out, designed to help users with the kinds of tasks for which they might previously have sourced the web. So Apple's definitely one potential. Paul, is that who you start with? Paul Verna (12:16):.

I mean, I feel a little odd comparing it so much to Netflix and Disney because those are video streaming and not audio streaming. But I do think it is a good point of comparison that in the first quarter for Netflix and Disney's ad supported tiers, we really didn't see a lot of subscriptions jump down to the cheaper price.

Globally, its viewers outnumber the biggest social media, digital video, and digital audio platforms. And this is despite the fact that it has been banned in some highly populous countries (including China). YouTube also leads all other digital platforms for US time spent.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

Playlist curation on music streaming platforms has been a premium feature. Apple Music taps various artists and celebrities to create playlists in various genres. Subscribers in the UK and Australia have created 鈥渕illions of playlists that they keep coming back to,鈥� per Spotify.

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be 鈥渢he most used AI assistant in the world by the end of the year鈥�, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

On today's podcast episode, we discuss standout data points from this year鈥檚 back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

鈥淐ookies are going to be the exception rather than the rule,鈥� analyst Evelyn Mitchell-Wolf said on a recent edition of our 鈥淏ehind the Numbers鈥� podcast. 鈥淎dvertisers and publishers are going to need cookieless strategies going forward.鈥�

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

Mosseri said that right now, its algorithm 鈥渄isproportionately鈥� looks at captions, followed by video, then audio, and lastly comments. He also confirmed that Instagram鈥檚 algorithm downvotes content from users who haven鈥檛 posted in at least a month due to a lack of recent data.

Compared with Anthropic鈥檚 Claude 3.7 Sonnet, which supports text and image analysis, Gemini 2.5 Pro鈥檚 multimodal capabilities extend to text, image, audio, and video, making it a more complete solution, per AI comparison service Docsbot. Google鈥檚 power of platform: Gemini 2.5 Pro is joining a thriving Google Workspace ecosystem.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to鈥攁nd how they will listen鈥攊n the coming years.

Advertisers will soon be able to use genAI to build custom audiences that can be used for full-funnel Amazon Ads campaigns across streaming TV, audio, and digital channels. The retailer is also giving brands access to five years of customer purchase signals via Amazon Marketing Cloud, offering more comprehensive insights into consumer behavior; previously, marketers could only query 13 months of data.

Our take: Netflix鈥檚 growth indicates a positive outlook, but with oversaturation in the streaming market, the company will have to continue proving a unique value proposition to continue outperforming competitors. Netflix is eyeing video podcasts to capitalize on the medium鈥檚 growing popularity.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.