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Gen Xers and baby boomers shopped Temu more frequently and spent more than younger shoppers in 2023, according to research firm Attain as reported by Bloomberg. That trend may be a result of Temu鈥檚 presence on Facebook, where we forecast consumers ages 55 to 64 spend an average of 25 minutes a day (more than any other age group).

Although baby boomers and seniors were least intrigued, nearly two-thirds (65.1%) still expressed some level of interest in a one-stop digital healthcare solution. The top reasons respondents gave for wanting a single digital platform were to improve healthcare knowledge and management (30.1%), have access to all data in one place (24.7%), and for convenience and saving time (21.8%).

Just 12.4 million, or 15.5% of all retail clinic patients in 2022 are Boomers. CVS (53.1%) and Walgreens (24.4%) account for more than three-quarters (77.5%) of all retail clinic patients in 2022. We expect each of these clinics to attract more consumers in the next two years: in 2024, they鈥檒l combine to draw 78.7% of all retail health patients, per our estimates.

Gen Z eclipsed all cohorts but baby boomers in opening a checking account in person over the past year, per our April 2022 US Account Opening Benchmark survey. Building loyalty by cracking the personalization-privacy-ethics question. Gen Z consumers stick with brands that offer personalized experiences while placing data privacy front and center. They also demand ethical brand values and action.

Sixty-four percent of Gen Zers and millennials are interested in buying embedded financial products, versus just 42% of baby boomers, per an October 2021 Bond and Cornerstone survey. To get in on the ground floor of growing purchasing power, insurers must meet younger generations where they are now. Embedded insurance will trigger a wave of insurance disruptors.

Adults ages 55 to 64 spend more time than any other generation on Facebook, signaling the platform is still where baby boomers feel the most comfortable. They鈥檙e also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media.

For example, this year, 55.1% of Gen Z digital buyers will use a BNPL service, versus 48.6% of millennials, 31.2% of Gen Xers, and only 16.3% of baby boomers. When targeting Gen Z, there鈥檚 a huge opportunity to capture consumers who haven鈥檛 built up credit yet but still want to finance small purchases. This was originally featured in the Retail Daily newsletter.

So half of Gen Z people doing that, that's compared to... so 50%, just one in 10 boomers. So five in 10 young people, one in 10 boomers using social media for health specific reasons. Most people going to Instagram and YouTube, over 50%. Then Facebook and TikTok, over 40%. Rajiv Leventhal:. And some of them are also going a step further in self-diagnosing. Marcus Johnson:. Yes. Rajiv Leventhal:.

They worked together to find out essentially the life trajectories of baby boomers and millennials and they spoke to 12,000 in the US actually. So it was 6,000 baby boomers, 6,000 millennials, and of course baby boomers clamor for the old days. It's because financially speaking, things were much easier for them back then, so let me give you a couple stats.

Baby boomers shop on Temu more than twice as often as Gen Zs, according to Attain data as reported by Bloomberg. 4. Instacart. Why: Using its retail media data, Instacart is helping its advertising clients expand their reach and achieve more precise targeting on Google ads, Feger said. 鈥淚t鈥檚 a really smart retail media play.鈥�. What鈥檚 interesting:.

D) Baby boomers. Nearly a quarter (22%) of Gen Z consumers prefer stuffed crust on their pizza, compared with 19% of millennials, 12% of Gen Xers, and 5% of baby boomers, according to CivicScience. March 19, 2025. 7-Eleven鈥檚 latest Slurpee flavor was created in partnership with which sports star? A) Michael Jordan. B) Simone Biles. C) Shaquille O鈥橬eal. D) Stephen Curry.

Nearly half of the baby boomers who use smartphones and wearable devices to monitor their health experienced improvements in their physical health. Health Apps and Wearables Are Used Daily by Majority of Users. At least half of health app users access apps once or more daily, with 27% using them multiple times.

Yeah, I can attest to my mom who is squarely in Boomer territory, loves Temu. She's a big baker and she loves to order all of her different little baking supplies and gidgets and gadgets off of Temu. So she's definitely proving them right. Sara Lebow:. Mom, if you're listening to this, I want you to know I would never accuse you of being a Boomer.

But when you compare generations, it does steer more towards younger consumers than Millennials and Boomers. Marcus Johnson:. I was surprised to see-. Rajiv Leventhal:. Sorry, I should say Gen X and Boomers. Lisa Phillips:. Yeah, I was thinking there were a few left out. Marcus Johnson:. Yeah, Gen Z'ers, Millennials and Gen Xer's all favor apps the most.

Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.