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On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

While there are signs of inflation easing, according to the Adobe Digital Price Index, digital prices of personal care products were still up 2.6% year over year in September, so it's as important as ever to cater to deal-seeking shoppers. Here are three strategies to ensure ecommerce success in personal care:. 1. Play the price is right.

As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.

Beauty and health were the top categories purchased, followed by electronics and tech, home goods and decor, and apparel. Less than 10% of consumers purchased outdoor items (5%) or household cleaning products (3%), despite being the main categories that Amazon promoted during the sale.

Wildfire Systems, which operates over 50,000 merchant affiliate programs used by financial services products such as Citi Shop, said that less than 20% of their advertisers currently have the ability to work with first-party data on campaigns. More discerning shoppers are a challenge for advertisers and publishers.

Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?

AI is powering more of Walmart鈥檚 services, including InHome Replenishment, which automatically adds frequently purchased items to 蝉丑辞辫辫别谤蝉鈥� carts, and its iOS app search function, which recommends cross-category products based on contextual factors such as search terms and shopping history. 3. Temu.

The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were monthly social media users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms.

And there's some other stats that go with that. 70% of Gen Alphans believe they have a basic understanding of money and they prioritize their ability to buy luxury goods including skincare products that 30% of them are too young to need. So just like some interesting spending habits that probably go hand in hand with the credit card debt. Rob Rubin (09:34):. With TikTok. Lauren Ashcraft (09:34):.

Unit sales from non-store retailers鈥攅.g., ecommerce pure plays, markets, and stalls鈥攈ave been trending downward since shoppers were able to return to stores in early 2021, per ONS data. People are also switching to budget stores now: Primark and Aldi, both primarily brick-and-mortar, are among those to have seen strong growth. Shoppers are slashing ecommerce spending on nonessentials.

Technology and computers ranked second with organic CTRs of 0.22%, followed by personal finance (0.19%), beauty (0.18%), and style and fashion (0.16%). The relatively low performance for beauty, style, and fashion native display ads could be attributed to their incredibly competitive and saturated markets.

More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here鈥檚 a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.

Ulta expands in-store ecommerce fulfillment to 400 locations: Stores fulfilled nearly 40% of the retailer's digital orders.

But these gains won鈥檛 be enough to increase the company鈥檚 share of the overall US ecommerce market beyond 38%. Amazon will gain the most share in health and personal care. This category will likely be a major focus for Amazon going forward. Not only is it growing fast, but Amazon鈥檚 share of sales is still relatively low compared with other categories.

Amazon will lose ecommerce share in this category, dropping from 22.0% in 2018 to 16.8% in 2022, according to our forecast. But we expect its retail tech innovations鈥攆rom advanced store analytics to Dash Carts鈥攚ill give it an edge in grocery overall. More like this:. Report: Retail Loyalty Programs. Article: Super Saturday expected to draw record number of shoppers.

But the average standard delivery time across the top 1,000 ecommerce retailers in Europe鈥攊ncluding the UK鈥攊s 5.77 days, per a July 2023 report by RetailX. A key to fast delivery is having inventory as close to the customer as possible.

Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth. Amazon鈥檚 recent slowdown in ecommerce growth can be attributed largely to soft demand in one of its most critical categories鈥攃omputer and consumer electronics. Computer and consumer electronics is vital to the health of Amazon鈥檚 ecommerce business.

TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.

For instance, a beauty brand鈥檚 product-focused Instagram ad might not translate well on LinkedIn. But the same brand could use LinkedIn to explain how it鈥檚 using AI to create more inclusive skincare products, spurring a conversation around the technology鈥檚 various applications across industries. Consider LinkedIn for your next influencer marketing push.

With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.

If compounded tirzepatide wasn鈥檛 a problem for Lilly, it wouldn't be sending cease-and-desist letters to telehealth companies, medical spas, and others that are selling the copycat versions. Lilly also wouldn't be selling a new form of Zepbound at a discounted price if it wasn鈥檛 feeling the impact of the compounded GLP-1 market.

Skincare brand Bubble has gained popularity, particularly among Gen Z consumers, due to its efforts to involve them in its brand. The brand uses Geneva, a group-chat app popular among Gen Zers, to gather customer feedback. Bubble also has a brand ambassador program, open to consumers as young as 13, which provides products, discounts, and other perks to spread brand awareness.

And 19% came from health and beauty cards. Why this matters: Bread was known for its focus on specialty apparel and department stores. But with T&E now its largest spend category, its diversification push is paying off. This mix of spend categories can help protect Bread from even steeper sales decreases. What else is Bread thinking about?