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For example, this year, 55.1% of Gen Z digital buyers will use a BNPL service, versus 48.6% of millennials, 31.2% of Gen Xers, and only 16.3% of baby boomers. When targeting Gen Z, there鈥檚 a huge opportunity to capture consumers who haven鈥檛 built up credit yet but still want to finance small purchases. This was originally featured in the Retail Daily newsletter.

So half of Gen Z people doing that, that's compared to... so 50%, just one in 10 boomers. So five in 10 young people, one in 10 boomers using social media for health specific reasons. Most people going to Instagram and YouTube, over 50%. Then Facebook and TikTok, over 40%. Rajiv Leventhal:. And some of them are also going a step further in self-diagnosing. Marcus Johnson:. Yes. Rajiv Leventhal:.

They worked together to find out essentially the life trajectories of baby boomers and millennials and they spoke to 12,000 in the US actually. So it was 6,000 baby boomers, 6,000 millennials, and of course baby boomers clamor for the old days. It's because financially speaking, things were much easier for them back then, so let me give you a couple stats.

Baby boomers shop on Temu more than twice as often as Gen Zs, according to Attain data as reported by Bloomberg. 4. Instacart. Why: Using its retail media data, Instacart is helping its advertising clients expand their reach and achieve more precise targeting on Google ads, Feger said. 鈥淚t鈥檚 a really smart retail media play.鈥�. What鈥檚 interesting:.

D) Baby boomers. Nearly a quarter (22%) of Gen Z consumers prefer stuffed crust on their pizza, compared with 19% of millennials, 12% of Gen Xers, and 5% of baby boomers, according to CivicScience. March 19, 2025. 7-Eleven鈥檚 latest Slurpee flavor was created in partnership with which sports star? A) Michael Jordan. B) Simone Biles. C) Shaquille O鈥橬eal. D) Stephen Curry.

Nearly half of the baby boomers who use smartphones and wearable devices to monitor their health experienced improvements in their physical health. Health Apps and Wearables Are Used Daily by Majority of Users. At least half of health app users access apps once or more daily, with 27% using them multiple times.

Yeah, I can attest to my mom who is squarely in Boomer territory, loves Temu. She's a big baker and she loves to order all of her different little baking supplies and gidgets and gadgets off of Temu. So she's definitely proving them right. Sara Lebow:. Mom, if you're listening to this, I want you to know I would never accuse you of being a Boomer.

But when you compare generations, it does steer more towards younger consumers than Millennials and Boomers. Marcus Johnson:. I was surprised to see-. Rajiv Leventhal:. Sorry, I should say Gen X and Boomers. Lisa Phillips:. Yeah, I was thinking there were a few left out. Marcus Johnson:. Yeah, Gen Z'ers, Millennials and Gen Xer's all favor apps the most.

Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.

We defined Gen Z as respondents between the ages of 18 and 25 at the time of the survey; millennials, between 26 and 41; Gen X, between 42 and 57; and baby boomers, between 58 and 76. Glossary. Survey Demographics.

Baby Boomers, close to five hours per day with TV, Gen Z, less than an hour. So you've got just a four-hour chasm between the two extreme generations. Gen X, three, millennials an hour and a half. I don't know if there's a generational divide as large as there is in terms of media usage-. Ethan Cramer-Flood (11:35):.

This is probably the biggest generation on gap I think you can find across all the numbers we cover Gen X and baby boomers watch about five and a half hours a day on average Millennials and Gen Z, it's just two. I mean these are worlds apart in terms of viewership. Ross Benes (05:35):. And they're only going to continue to diverge.

We expect the number to remain at that level for the balance of our forecast, as boomers and seniors keep newspapers and magazines afloat. Radio and TV still command a critical mass of viewers and engagement, but both are in slight decline year to year. More than a third of media time is mobile. This milestone鈥攁 tally of media time using smartphones and tablets鈥攚ill be reached in 2023.