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Additional factors, such as shopping habits and brand preferences, can be used down to the neighborhood level. OptimizeRx鈥檚 Micro-Neighborhood Targeting tool can detect potential pharma product consumers down to the ZIP code level by pairing de-identified medical data with demographic, behavioral, social determinant, and media preference data.

Three-quarters of US 15-to-26-year-old Facebook shoppers had made a purchase on Facebook Marketplace in the previous 12 months, per our March 2024 鈥淪ocial Commerce鈥� survey, compared with 81.3% of 27-to-42-year-old shoppers. Some 28.9% of US social users ages 15 to 26 said they engaged in online communities, including groups, per our June 2023 鈥淕en Z Social Media鈥� survey.

Although this deal aided subscriber growth in the US and Canada, it led to a dip in average revenues per user (ARPU) in these regions to $8鈥攖hough, globally, ARPU rose by 6% to $7.28. Challenges remain: Despite these gains in streaming, Disney's linear networks are facing continued difficulties, with revenues declining by 8% and operating income falling by 22%.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

In December, the company will add support for English dialects in Australia, Canada, New Zealand, South Africa, and the UK. Apple committed to launching Apple Intelligence in Chinese, French, Japanese, and Spanish in 2025, but China and the EU will not get AI features, due to pending regulatory approvals.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

On the list coming in 28th though, which is remarkable, Vancouver in Canada was the highest-ranked North American city in the overall list, at 53rd, which is low. Daniel Konstantinovic (03:22):. Wow. Yeah, that's-. Marcus Johnson (03:23):. Yeah. Why are all most walkable cities in the world in Europe? Why are most of them in Europe?

Its North American counterparts are even further ahead鈥�11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK. This is a common theme in most countries we track, especially in the UK, where more than 60% of total media time is being taken up by digital.

Premiere Spotlight, Pinterest鈥檚 newest ad format tied to search, gives advertisers a prominent position atop the search results page for 24 hours, along with in-app links to shopping options. This type of placement isn鈥檛 available on other social platforms, but we expect they鈥檒l eventually add it. Test shopping integrations.

Peter Newman:. ... to an e-commerce site. So that's where the measurement difficulty comes in. Marcus Johnson:. Yeah, absolutely. Max, what's your take here? Max Willens:. So I feel like e-commerce search was always destined to be more atomized. I mean, even though Amazon does sell something close to everything, people are specialized and our picky about the particular goods that they want.

We start with our vice president of content who heads up our retail and E-commerce team based out of New York City. Ladies and gentlemen, of course, Suzy Davidkhanian. Suzy Davidkhanian:. Hi. You forgot to mention proud Canadian. Marcus Johnson:. That wasn't by accident. We're also joined by one of our senior analysts who is on that retail and E-commerce team based in the UK on the South Coast.

They made Advantage Plus shopping campaigns a big focus in the last quarter of the year. It overlaps with the holiday season and a big cyber five period and they saw price per ad jump a pretty significant amount. I think it was 14%. Just shows that there's strong demand for this ad format among retailers or eCommerce brands. Yeah, I think that AI is really helping this company out a lot.

Being responsive to customer feedback can be an easy way for brands to improve customer satisfaction, a a top priority for 40% of local brands (11-50 locations), 41% of regional brands (51-100 locations), and 44% of big brands (101+ locations) in Canada, the UK, and the US, according to a December 2023 survey from BrightLocal conducted by Sapio Research.

From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions鈥攔eshaping how people live, work, and shop.

The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal. Although down from its peak, billboards鈥� share of total OOH in Q1 2023 was still nearly 9 percentage points greater than it was in Q1 2020.

But at the same time, we're looking at older population, also learning how to use e-commerce and fintech, and the upcoming older generation will also be a bit more tech-savvy. Bill Fisher:. And how can marketers benefit from in-store tech? Carina Perkins:.

Google and Meta banned news content in Canada in response to bills requiring them to pay publishers for content (though Google also has a $100 million deal with the New York Times). Recent issues with Google ad placements suggest the company is struggling to manage its own scale.

These are the findings from a survey of 9,000 consumers in Australia, Canada, Germany, Hong Kong, Italy, Saudi Arabia, Singapore, the UK, and the US, conducted in October 2023 by Opinium Research. By the numbers: In this survey, customers鈥� reasons for choosing their primary banks aligned with our previous findings.

Also, don鈥檛 be afraid of price shopping. The cost of tools that offer similar features can sometimes vary dramatically.

Sam's Club is a big one and Walmart also offers it where shoppers can use their mobile phones, through the app, through the retailer app, and they can scan bar codes and add products to their cart as they shop in the store and then pay through the app. So it's very seamless.

The first one is low hanging fruit, and that's e-commerce. So I started covering e-commerce around like 2009, I think, and their website takes me right back to 2009. It really has not changed much. Their app is a little bit better, which they have been focusing on.

The updated policy, which applies to the US and Canada, prohibits advertisers from targeting 鈥渙ffers relating to credit or products or services related to credit lending, banking products, and services, or certain financial planning and management services鈥� to audiences based on 鈥済ender, age, parental status, marital status, or ZIP code,鈥� per Google.