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Integrations into its loyalty program, gamified quests, location-based coupons, and aisle-aware advertising formats, match consumers鈥� requests for retailers. 55% of customers find gamification opportunities extremely/very important in their grocery loyalty programs, per a May 2024 survey from Lobyco. And 62% of customers have used a digital offer to save on groceries within the last month.

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company鈥檚 ad model.

This sponsored article by Nielsen will explore CTV ad trends.

To build out that growth, DoorDash is spending more and helping advertisers engage consumers. It recently partnered with ad tech provider The Trade Desk and rewards platform Ibotta to help advertisers deliver more personalized campaigns and coupons across beauty, alcohol, and other categories. Its outlook anticipates 鈥渟ignificant鈥� investment in expansion, which could pressure its profits.

Two in 5 (40%) Gen Zers and 1 in 5 (19%) consumers have stopped supporting brands that reversed or contradicted their DEI commitments, per a March survey by Ad Age and The Harris Poll.

DoorDash partnered with Topsort to enable programmatic buying for retail and delivery inventory and launched post-purchase ad units. Instacart partnered with Uber Eats to power ad formats on Uber's platform and rolled out access to ad inventory on Caper Carts to all advertisers.

As the complex sector becomes a staple of advertising budgets, holding companies and other players will continue stepping in to offer brands simplified pathways to influencers.

This could give Chime access to more Gen Alpha and Gen Z customers.

Discord tests 鈥淒iscord Orbs鈥� to reward users for ad interaction: A broader rollout could prove successful at driving action among key demographics.

Are less cluttered with consumer product pages. Don鈥檛 depend as heavily on legacy tech or third-party integrations. Avoid excessive tracking scripts or personalization tools that can slow down retail banking websites. The biggest takeaways: The findings suggest that retail banks can learn from top performers and make key adjustments. For example:.

Tesco Media & Insight recently launched Connected Store Brand Lift, which leverages Tesco鈥檚 proprietary 90,000-strong consumer panel to help consumer packaged goods (CPG) brands understand consumer recall and sentiment after campaigns. Advertisers can add their own bespoke questions to the survey, which is posed to a test-and-control group to give more certainty around the results.

Meta鈥檚 healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Key stat: Nearly two-thirds (64%) of US retail media decision-makers at brands believe digital coupons are an effective tactic to drive sales, according to a December 2023 report by BWG Strategy and Turbyne. 67% of US consumer packaged goods brand advertisers expect digital and physical coupons to be part of retail media offerings, per August 2023 data by Coresight Research and NielsenIQ.

E.l.f. was one of the first brands to embrace TikTok and has maintained a creator-forward approach to advertising. This approach requires 鈥渂uilding a culture and ethos at e.l.f. that is rooted in positivity, in inclusivity, in accessibility, but also rooted in every single person at e.l.f. believing that we are here to disrupt norms, shape culture, and connect communities,鈥� Lam said.

Sellers spent 14% of their Prime Day revenues on Amazon ads, per Momentum Commerce. With both the retail and advertising opportunities growing bigger each year, Amazon would be wise to extend these earnings into the spring and undercut competition in the process, though it could risk diluting the sense of urgency associated with Prime Day.

In turn, retailers are using these platforms to unlock valuable customer data that can be used to power retail media networks for both in-store and online advertising. But consumers have mixed opinions about the various digital tools aimed at helping them discover, shop, and purchase grocery products. Here are five charts on the current state of consumer attitudes toward grocery technology.

On today鈥檚 podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.