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That could eventually lead to backlash and stricter marketing and advertising rules for targeting tween consumers.

YouTube's growth continues: Ad revenues rise, Shorts鈥� outlook improves, and AI tools expand despite challenges from competition and ad blockers.

Sellers spent 14% of their Prime Day revenues on Amazon ads, per Momentum Commerce. With both the retail and advertising opportunities growing bigger each year, Amazon would be wise to extend these earnings into the spring and undercut competition in the process, though it could risk diluting the sense of urgency associated with Prime Day.

Est茅e Lauder partners with India鈥檚 government to boost local beauty brands: The company is the latest to invest in the country as interest in premium beauty soars.

The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)鈥檚 new 鈥淪hop with Max鈥� ad solution uses AI to identify items within films and TV shows and find similar products in an 补诲惫别谤迟颈蝉别谤蝉鈥� catalog.

Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.

Key Question: What tactics can bank marketers and advertisers use to protect their brand from emerging risks on social media? Key Stat: Bank marketers and advertisers need to worry about not only their 补诲蝉鈥� content, but also where they appear. Over half of consumers would stop using a brand if its ads ran next to inappropriate content, per a Q3 2023 Integral Ad Science (IAS) survey. Executive Summary.

The combination of Walmart鈥檚 booming grocery and ecommerce sales also fueled its highly lucrative advertising business. The losers: Unsurprisingly, the retailers that struggled the most this year largely rely on discretionary spending in categories like apparel, home furnishings, and consumer electronics.

Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

Total spirits revenues dropped 1.1% last year: The Trump administration鈥檚 tariffs will only intensify the industry鈥檚 challenges.

Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here鈥檚 a look at some of the biggest retail media moves from the first six months of 2024.

Creator and influencer content can be more relevant and less intrusive than studio-produced ads. Creators and influencers are effective at driving purchases, especially among Gen Z and millennials. It鈥檚 not just beauty and fashion; creators and influencers inspire purchases in many product categories. Section 3: Challenges Facing Marketers.

Disney is encouraging its viewers to play. Instacart is balancing food content and advertising. YouTube is experimenting with less-intrusive picture-in-picture placements for livestreams. Here is how advertisers can capitalize.

I admittedly did not know them by heart, but just in terms of CPG ad spending is going to be up 15.5% this year. Alcohol is going to lag behind at 11.5%. This is for the US and then non-alcoholic is growing at 13% and it's about twice as big as alcohol and so as Blake was saying, there's a lot of reasons for that. Sara Lebow:.

FDA says Merz Pharma鈥檚 Instagram ad is misleading: The regulator could be ramping up its oversight of drug ads on social media that involve influencers.

Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can鈥檛 do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.

The insight: Coca-Cola鈥檚 AI remake of its 鈥淭he Holidays are Coming鈥� ad drew controversy and criticism for its quality, but it nonetheless shows the creative potential of the technology and the strides it has made in a short time. Though the beverage giant is one of the most prominent brands to incorporate AI in ad creative in a big way, it isn鈥檛 alone.

Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.

Some 64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 Interactive Advertising Bureau (IAB) survey. Measurement is a top concern for brands when it comes to influencer marketing, but AI can offer them more precise campaign results by tracking sales across multiple touchpoints. Protecting trust.

I feel like this has been a big through line for Walmart for all of its recent earnings calls is that its ad business has been doing well, it's grocery business, the way it's been able to keep groceries inexpensive has been doing well at the same time its ad business is not nearly as big as Amazon's. Sky Canaves:.

Shop while you stream: Disney is beta testing its first native streaming shoppable ad format, Gateway Shop. Disney says streaming viewers will receive personalized prompts for products via mobile push notifications or email, enabling them to purchase items without disrupting the viewing experience. Unilever is one of the first brands to test the ad format.