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On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.

And so when you want to try out the shoes, you've got to try out their shoes and then either go to a Nike store or order Nike shoes online and see how those compare to the shoes that you bought or tried on in the store. And that's just not a process that most people are going to engage in. Sara Lebow (08:38):. Yeah, that's like how couch D2C's work, which is a totally different way of shopping.

In today鈥檚 episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the 鈥楬eadlines鈥� segment we examine the partnerships between banks and influencers by discussing the 蘑菇AV article, 鈥淗ow to make finfluencer partnerships work with a smaller marketing budget.鈥� And in the 鈥楽tory by Numbers鈥� segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

Western Union has become the latest financial company to launch a media network, joining the likes of Chase and PayPal. 鈥淭he biggest advantage [financial media networks] have is just breadth. So, unlike a retail media network, they capture the entire spending history that a customer has,鈥� said our analyst Maria Elm on an episode of our Behind the Numbers podcast.

And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.

So I have three slices in this pie, and I think they're actually probably pretty similar to last quarter's, but the first slice is the overall digital ad landscape. We're seeing ad spending grow healthily, but the dollars aren't totally free flowing. And whenever that happens, advertisers turn to tried-and-true easy-to-use platforms like Meta with massive audiences. (10:50):.

The full funnel: DoorDash has teamed up with The Trade Desk in an effort to help advertisers deliver more relevant campaigns across display, mobile, streaming audio, and connected TV (CTV), as well as achieve closed-loop measurement.

So they have owned and operated digital properties that consumers see as purchase destinations. There's a fair amount of search activity that can be monetized, and there are effectively endemic advertisers that are working with these OTAs and travel aggregators, looking to drive direct sales.

Digital ad spending鈥檚 momentum is seemingly permanent. Growth exceeded expectations last year and will accelerate in 2024. Our bottom-up forecasting model shows consistent double-digit growth rates for digital every year through 2028. Most of the key digital formats, channels, and platforms have solid outlooks going forward. Click here to view our full forecast for US digital ad spending.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.