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Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

More than 50.7% of Gen Z digital buyers will use BNPL next year. BNPL growth is particularly slow for millennials, who have reached a point of saturation, and baby boomers, whose use is decreasing as population decreases. What it means: Retailers who want to encourage Gen Z shopping should make sure BNPL options are offered not only online but also seamlessly at in-store checkout.

CPG companies need a new play: Relying too heavily on price hikes isn’t sustainable—companies need to focus on innovation to keep consumers buying.

Private labels ate into national brands’ share in 2024: That reflects a continued trend as store brand unit sales have risen 2.3% since 2021, while national brands have declined 6.8%.

40-day boycott makes Target a target: The company is already dealing with fallout from February’s economic blackout, and another boycott could spell trouble.

Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

AI-powered search and AR try-ons promise a smoother buying journey, but with social commerce on the rise, Google has to fight for attention.

9% of Amazon shoppers plan to participate in retailer boycott: The spending blackout is unlikely to stick as Amazon’s convenience makes it indispensable to shoppers.

Easy product return and exchange have also risen in importance among digital buyers, according to a recent iResearch Consulting Group study. The return to normalcy is bolstering apparel and accessories.