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That's a good one. Jeremy Goldman:. People who want to jinx themselves. Sara Lebow:. Yeah. Another thing we haven't talked about here is gift card redemption. A lot of consumers get gift cards during the holidays. Retailers want them to come into stores or go online and use those gift cards, but they also want them to spend a little bit more than those gift cards.

Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.

鈥淭here鈥檚 been a sort of default stance that Substack is a threat, and (mainstream media is) realizing that maybe they鈥檙e a partner for 驳辞辞诲,鈥� he added. Larger publishers like The New Republic are using Substack to grow, McKenzie said, while smaller companies like Free Press are using it as a home base for content.

Coinbase vowed to take compliance requirements seriously to help rebuild confidence in the digital asset sector. That鈥檚 a good move, as regulatory enforcement will likely intensify.

It鈥檚 also why discretionary goods make up most social commerce purchases鈥攊t鈥檚 easier to be inspired to buy clothes or makeup than toilet paper. But not all types of social commerce are the same. Facebook Marketplace is a prime example, as it鈥檚 where people go primarily to search directly for secondhand goods from other users.

When CEOs, investors, and international partners can鈥檛 rely on consistent policy, even good news becomes suspect. Marketers will need to communicate stability, value, and trustworthiness to consumers navigating the same uncertainty. For the advertising and media industries, the 90-day pause isn't a solution鈥攊t's a countdown clock.

Even so, Fairbank said the US consumer is generally in 鈥済辞辞诲 shape.鈥� Discover鈥檚 CEO Michael Sheppard said its customers are also stable. Our take: Capital One and Discover are coming together at a precarious time for the credit card industry. Tariffs and other macroeconomic concerns threaten to derail the credit card recovery.

鈥淭he idea of leaning into gift cards as this thing that you can do to be good to yourself with 鈥榥ew year, new you鈥� type of promotion, it can be really impactful,鈥� said Goldman. Know your customer. Retailers with younger customer bases should embrace New Year鈥檚 resolution trends like Dry January or Veganuary.

Beauty, leather goods are consumer favorites. The most popular categories for US luxury buyers are footwear, handbags and leather goods, and cosmetics and beauty products.

Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

Why it matters: As online marketplaces鈥� share of ecommerce sales grows, it becomes harder for regulators to police the flow of unsafe goods, particularly if they鈥檙e coming from overseas sellers. While the EU has extremely strict toy safety laws, they don鈥檛 apply to merchants based outside of the bloc if the sale takes place via a marketplace like Amazon.

Industry impact: Leading enterprises like the Coca-Cola Corporation, Dick鈥檚 Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform. The partnership boosts Adobe鈥檚 standing in the $500 billion cloud market and could benefit enterprises already using AWS to host their customer data.

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

Your one-stop shop for all things digital audio in 2023.

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

The game's popularity quickly died down, leaving many digital activations standing in virtual ghost towns. QR codes can be extremely useful and consumer friendly, but it might not be a good idea to put them on highway billboards where drivers won't have time to use them. AI's potential.

Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category.

Note: B2B digital advertising includes the advertising of products and services to businesses or other organizations for use in the production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Gaming saw healthy growth during the pandemic, but a drop in activity in 2022 also led to a drop in spending on virtual goods. In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:. Allocate app ad budgets. Understand mobile revenues. More like this:.

This rising demand has fueled a surge in online resale platforms like ThredUp, The RealReal, and Buffalo Exchange, with the segment growing 22.4% YoY to $25 billion鈥攖he second straight year of accelerating gains and the largest jump since 2021.

In January, Walmart partnered with Unity to integrate commerce APIs into games and apps, allowing users to purchase physical goods within the virtual world. Zoom out: The metaverse鈥檚 growth will be fueled by a combination of social gaming, digital twin services, remote collaboration applications, and advancements in augmented and virtual reality hardware鈥嬧��.

The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.