蘑菇AV

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. 鈥淭hese aren鈥檛 fundamental drops,鈥� said Jason Mander, GWI鈥檚 chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.

Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.

Our take: In a sense, Apple is using its theatrical releases more as marketing for Apple TV+ than for box-office profit, unlike traditional studios, whose success depends on box-office earnings.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

Regardless of age, 75% of consumers said direct mail made them aware of products and 60% said it helped them remember products and services when it鈥檚 time to make a purchase鈥攃ompared to just 44% for digital ads. In a digital world, the physical stands out: Perhaps because they鈥檙e inundated daily with digital communications, 55% of consumers pay more attention to direct mail than they do digital ads.

Off-site and on-site display ad spending will each more than double over the next five years.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

WBD shelves 'Coyote vs. Acme' for tax break, igniting industry controversy: Raises ethical questions about prioritizing finance over creativity.

The news: Two cases coming to the US Supreme Court this week could reshape online speech and content moderation as it applies to Big Tech and social media apps, per CNN. Gonzalez vs. Google: The case seeks to hold Google鈥檚 YouTube liable for a woman鈥檚 death in 2015 due to a terrorist attack.

"It's such a much more pleasant way to conduct your online searching or to get answers to your questions. Whereas Google has become this advertising hellscape where you never quite know how hard you're going to have to work to find what you need.". Perplexity's interface is simple and elegant, providing direct answers instead of a list of links.

Offsite retail media uses product availability and customer behavioral insights to target the right audience across the web, digital TV, and social media. By applying these data-driven strategies, brands can fine-tune their ads to reach the right people on various channels and directly measure campaign success.