If you want to ask us any questions, you can of course email us at podcast@Emarketer.com. I hope to see all of you next month for another edition of Behind the Numbers Around the World. It promises to be another sterling Show. Bye for now.
Audio
| Sep 30, 2024
For current members, the credit union uses internal venues like email and digital banking. For nonmembers, it uses digital display and social media for prospects within a five-mile radius. Social media activities: Facebook best matches its demographic. This year, it set a goal of hitting 20,000 followers. Next year, it plans to expand its efforts to TikTok and Instagram.
Article
| Sep 20, 2023
Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax). It also includes multichannel video providers on a subscription basis (e.g., cable TV, wireless cable TV, direct broadcast satellite services).
Article
| Sep 13, 2023
Mitigate customer service challenges with personalized solutions, such as an apology email or a voucher. Improve relationships using AI to alert customer service teams when a customer has a positive experience so they can reward them. Case study: The Coca-Cola Co.
Article
| Jul 6, 2023
They use a unique and persistent data signal (like an email address or a phone number) to create an anonymous identifier, which can be encrypted and shared with advertisers, publishers, and ad tech platforms.
Article
| Jun 5, 2023
Other popular identity solutions among marketers include authenticated, email-based solutions and contextual solutions. Prediction: CTV measurement will improve (because it has to). According to our forecast, US connected TV (CTV) ad spend will climb 27.2% this year to reach almost $27 billion. Representing just over 7% of total media ad spending, there’s immense room for growth.
Article
| Jan 3, 2023
Other behaviors US adults avoid include opening emails (47%), using mobile payment apps (42%), and shopping online (26%). Use this chart:. Assess the cybersecurity threats facing North American consumers. Understand consumer hesitation to clicking on ads or sharing personal information. More like this:. Will there be a federal privacy law?
Article
| Nov 2, 2023
The Essential Role of Email in B2B Marketing. Start broad, then narrow your focus: Expert strategies on first-party data use. Advertisers favor closed and private ecosystems for access to data and premium inventory. Yesterday’s Chart of the Day: Ban voyage, TikTok.
Article
| Mar 22, 2023
The retailer launched its retail media business in 2021 and currently supports social media campaigns, targeted emails, and app push notifications. It recently partnered with Criteo to help it expand its advertising offerings.
Article
| Mar 14, 2023
Abnormal Security: Offers an AI-based, cloud native cybersecurity platform that uses behavioral data science to automate business email protection against costly phishing scams. Total funding: $284 million. Aera Technology: Uses ML and data crawling to offer actionable insights on business decision intelligence related to the supply chain, inventory optimization, and retail product promotion.
Article
| Dec 28, 2022
So, you might send a different version of an email or a campaign to different segments of your consumers.
Audio
| Feb 21, 2024
Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).
Report
| Sep 5, 2023
To make online checkout faster and easier, UK retailers are investing in their digital payment infrastructure and technologies including address autocomplete and email validation. Abandoned carts are costing retailers £650 million ($801 million) a year.
Report
| Jun 15, 2023
And so if they keep this kind of design paradigm in place, anytime you see someone on the street with gigantic chunky glasses, you're going to go, "Oh, that's somebody walking around checking their email or," to Bill's point, "deciding whether or not to murder me with those glasses on.".
Audio
| Oct 4, 2024
Chart
| Sep 24, 2024
Source: Talker Research (formerly OnePoll); Yubico
Does not include entering codes sent via SMS or email. View dispute status: See a list of debit card transaction disputes and the status of each dispute. Read the full report.
Article
| Apr 5, 2023
Email slebow@insiderintelligence.com. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Mar 13, 2023
I got the email, I don't know if you guys got the email from Amazon, if you're a Prime member, I don't know how they decided to got an email. But a week ago I got an email announcing how they're using AI and it was Rufus and I didn't really pay enough attention to it because the way they described it didn't feel at all interesting for me.
Audio
| Feb 9, 2024
I mean, the idea that you could have maybe a virtual version of yourself that's programmed into an AI, scours your emails, it submits a cohesive summary of important and actionable tasks, something that can populate calendars, set up calls, meetings, and eventually help compose emails and documents in your voice in an authentic way, I think that will definitely make workers more efficient.
Audio
| Apr 23, 2024
The thing that leapt out to me was that GenAI really turns on the fire hose because the article is pointing out phishing emails grew by over 1,000%. It's not like there were no phishing emails before generative AI came about. There are plenty, there are enough.
Audio
| Mar 12, 2024
Stu, who runs the team, will be in touch with you via email to discuss getting you your Reimagining Retail branded gym bag. Stu, please send me a gym bag also. I want one. And you all have another chance to win this week. I'm reading one question every episode for the next three episodes.
Audio
| Mar 28, 2023
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Brands should also consider incorporating creator content in email, traditional, OOH, and other digital or ecommerce platforms to hit even wider audiences and achieve different objectives. Boosted content on social media is the easiest entry point into new channels.
Report
| May 3, 2023
We look at how some major fintechs’ marketing strategies helped put them on the map.
Article
| Feb 26, 2024
Which in a full marketing campaign, if you captured their email address, then you would be able to do different things. Joseph Pagano:. So email, I think, is one of those... Email, direct mail, certainly very few of the one-to-one communication channels where you can be relatively certain if you deliver a message, that it's going to hit the intended individual. Rob Rubin:.
Audio
| Jun 12, 2023