Mitigate customer service challenges with personalized solutions, such as an apology email or a voucher. Improve relationships using AI to alert customer service teams when a customer has a positive experience so they can reward them. Case study: The Coca-Cola Co.
Article
| Jul 6, 2023
They use a unique and persistent data signal (like an email address or a phone number) to create an anonymous identifier, which can be encrypted and shared with advertisers, publishers, and ad tech platforms.
Article
| Jun 5, 2023
The Essential Role of Email in B2B Marketing. Start broad, then narrow your focus: Expert strategies on first-party data use. Advertisers favor closed and private ecosystems for access to data and premium inventory. Yesterday’s Chart of the Day: Ban voyage, TikTok.
Article
| Mar 22, 2023
The retailer launched its retail media business in 2021 and currently supports social media campaigns, targeted emails, and app push notifications. It recently partnered with Criteo to help it expand its advertising offerings.
Article
| Mar 14, 2023
So, you might send a different version of an email or a campaign to different segments of your consumers.
Audio
| Feb 21, 2024
Does not include entering codes sent via SMS or email. View dispute status: See a list of debit card transaction disputes and the status of each dispute. Read the full report.
Article
| Apr 5, 2023
When you went from billboards to moving videos, when you went to radio, when you added in TV, when you added in color TV, when you created direct mail databases, when email came along, when the internet came along in general, display ads, affiliates, search, mobile, social media, there's always something new. And in our industry, the only constant is change.
Audio
| Nov 21, 2024
Email slebow@insiderintelligence.com. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Mar 13, 2023
To make online checkout faster and easier, UK retailers are investing in their digital payment infrastructure and technologies including address autocomplete and email validation. Abandoned carts are costing retailers £650 million ($801 million) a year.
Report
| Jun 15, 2023
While it’s difficult to attribute growth specifically to marketing, banks that reported marketing expenses in call reports saw the most loan growth.
Article
| Jul 25, 2024
Chart
| Nov 12, 2024
Source: Sagefrog Marketing Group
Chart
| Nov 12, 2024
Source: Sagefrog Marketing Group
Chart
| Nov 12, 2024
Source: Sagefrog Marketing Group
I got the email, I don't know if you guys got the email from Amazon, if you're a Prime member, I don't know how they decided to got an email. But a week ago I got an email announcing how they're using AI and it was Rufus and I didn't really pay enough attention to it because the way they described it didn't feel at all interesting for me.
Audio
| Feb 9, 2024
Chart
| Nov 14, 2024
Source: McKinsey & Company
Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to ĢAV’s latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.
Article
| Oct 14, 2024
I mean, the idea that you could have maybe a virtual version of yourself that's programmed into an AI, scours your emails, it submits a cohesive summary of important and actionable tasks, something that can populate calendars, set up calls, meetings, and eventually help compose emails and documents in your voice in an authentic way, I think that will definitely make workers more efficient.
Audio
| Apr 23, 2024
The thing that leapt out to me was that GenAI really turns on the fire hose because the article is pointing out phishing emails grew by over 1,000%. It's not like there were no phishing emails before generative AI came about. There are plenty, there are enough.
Audio
| Mar 12, 2024
Stu, who runs the team, will be in touch with you via email to discuss getting you your Reimagining Retail branded gym bag. Stu, please send me a gym bag also. I want one. And you all have another chance to win this week. I'm reading one question every episode for the next three episodes.
Audio
| Mar 28, 2023
Spending on these other options—which include classifieds and directories, email, lead generation, and mobile messaging—will tick down this year and not grow much next year. But it is still a noteworthy metric given the scale of the dollar figure. CPG companies like video advertising—but not quite as much as other industries do.
Report
| Sep 27, 2023
We look at how some major fintechs’ marketing strategies helped put them on the map.
Article
| Feb 26, 2024
Contact/demographic data, such as a person’s name, title, role, phone number, email address, department, and social profile. Firmographic data, such as company revenues, industry, number of employees, North American Industry Classification System (NAICS) codes, office locations, and competitors.
Report
| Oct 11, 2023
Brands should also consider incorporating creator content in email, traditional, OOH, and other digital or ecommerce platforms to hit even wider audiences and achieve different objectives. Boosted content on social media is the easiest entry point into new channels.
Report
| May 3, 2023
Which in a full marketing campaign, if you captured their email address, then you would be able to do different things. Joseph Pagano:. So email, I think, is one of those... Email, direct mail, certainly very few of the one-to-one communication channels where you can be relatively certain if you deliver a message, that it's going to hit the intended individual. Rob Rubin:.
Audio
| Jun 12, 2023
Email, he says, didn't dismantle the culture of interoffice memos or workplace correspondence. Slack, supposed to be the corporate email killer, hasn't unclogged our inboxes. Instead, it's just added another channel for workers to check. And now when you say, "Where did you send that thing? Is it Slack, is it email, is it Zoom chat?" So these things don't automatically free up all of this extra time.
Audio
| Jun 6, 2023