蘑菇AV

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

The companies also sought to tailor their offerings to 鈥渒idults鈥� who have disposable income to splurge on video games and collectibles such as Hot Wheels. The trend has been a boon to Mattel鈥檚 vehicle division, which grew 12% YoY in Q3.

Smartphone gaming, a popular activity among teens and children, would be affected by a school day ban. Companies specializing in mobile gaming could observe a reduction in user engagement and in-app purchases.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

Industry impact: Klarna鈥檚 model as a founder factory could be applicable to other industries, specifically genAI, video games, and software development.

Time spent with digital games, flat. Digital audio, flat, but time spent watching CTV is really one of the only digital activities that is growing, users adding an extra 10 minutes of CTV time to each day in 2025. The other part of this as well, Paul Werner wrote Our Future of Digital 2025 report, linked in the show notes he was writing about this.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

Yeah, I mean, I've been fascinated by Netflix's gaming effort for a while now, and something we've been writing about a lot in the marketing and advertising briefing is that gaming, it's major entertainment in the same way that TV and movies are. But the economics of game development are vastly different.

I think this story came potentially, there's been various surveys on this, but the YouGov survey found that 18 to 24 year olds do prefer watching clips or highlights of live games more than watching games in their entirety. But if you look at the survey and almost a nearly identical number was a little bit less prefer watching live games while 25% of them enjoy watching both. So it was split.

Both Walmart and Amazon are experimenting with physical commerce in the metaverse by integrating product listings and other commerce tools into video games. Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media. Social commerce has pushed shoppable media into the mainstream.

In July, 2,500 Hollywood performers began striking over AI's role in replacing voice and motion-capture jobs in gaming, fearing AI will replicate performances without consent or fair compensation. Our take: AI isn鈥檛 here to take your job, but someone who has mastered the tech might. There鈥檚 no 鈥渘one of the above鈥� option here; practitioners need to get comfortable with AI.

The UK鈥檚 Competition and Markets Authority (CMA), which is currently overseeing Google鈥檚 plan to deprecate third-party cookies and was ultimately responsible for allowing Microsoft to acquire gaming firm Activision Blizzard. It has also hinted that it will compel Big Tech to share data with competitors.