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Many of the other devices will come out later this year but with professional or hardcore gamers in mind, while smart glasses are more concepts to display tech for niche use cases. They hint at possibilities but likely won鈥檛 break through as mass consumer products in the short term. A new genre of devices goes beyond vision.

Payment players might be eager to enable shoppable ads from platform providers like Roku (which partnered with Walmart). Almost two-thirds of drivers will drive connected cars this year, per our forecast, opening the door for payment providers to enable more vehicle-based commerce.

It comes second to North America when factoring in all CTV devices鈥攍ike Roku, Amazon Fire, gaming consoles, etc. YouTube will have more viewers in Latin America than Facebook will have users by 2025. In Latin America, YouTube is to digital video as Facebook is to social media, but the streaming giant has lived in Facebook鈥檚 shadow over the past decade.

They think the legislation is aimed more at advertisers, and therefore because they mainly sell goods, not advertising, they shouldn't come under it. Again, with Amazon, a fair amount of its business is also advertising. So it's an interesting one to see how it'll all play out. Evelyn Mitchell-Wolf:. Yeah, absolutely.

So the highest-grossing movie based on a video game ever. So far, less than one month in, $1 billion globally. Marcus Johnson:. Wow. Suzy Davidkhanian:. Yes, the first billion-dollar movie of 2023. This could have gone in many ways, but I decided to go with, can you guys guess what is the top movie Blockbuster, like money that's come in from the movies, globally? What's the movie? Blake Droesch:.

We had national hearings in the early '90s on video games being the causal factor for all sorts of violence. Now it's social media companies. Marcus Johnson:. And finally, Paul. Paul Verna:. Well, I think this is different from those previous panics.

I think it exemplifies how Microsoft was able to take a popular game and was able to grow it into really valuable IP and a gaming phenomenon. So they gave the studio, Mojang, the latitude to expand as needed. I don't think they were involved much in the key development, so they let it grow organically. So I think it's a testament to Microsoft's ability to build on gaming foundations.

So to already be commanding that much ad revenue and just conversation, honestly, it's pretty impressive. So it will certainly have an impact on what marketing budgets look like.

So, they're very clearly saying, "Look, if you want no ads, you're going to have to pay more. But if you are okay with ads, we'll keep the price the same," knowing that they're making more off of those folks. Similar to Netflix, they're making more from folks who will have ads than folks who don't. Even though the price obviously is lower, they're getting the ad dollars.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Well, it'll be interesting to see if Google pays much attention to the complaints of ad industry lobbyists. You mentioned the IAB Tech Lab says that advertisers aren't ready, that the timing remains poor, that they need more time. Google's already delayed this a few times.

It was focusing on GPUs, which were already a hot commodity, not just for gamers but for mining crypto and for very intensive computing tasks. Marcus Johnson (03:39):. And these are graphics processing units for folks who unfamiliar with the acronym. Gadjo Sevilla (03:42):. Right, GPUs.

On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

So it gives a new distribution model, but I think there's limitations on how much they're actually going to be able to advertise this product as an employee benefit. So I'm not sure that it's going to give them as much reach under that context. Rob Rubin:. Now what about the other service that they're offering, which is pairing with banks and credit unions?

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Welcome folks to a behind-the-numbers show that takes you around the world looking at what various countries are doing in the world of commerce, media, and advertising.

He covers everything, advertising, media and technology. He's based just north of New York City. It's Paul Verna. Paul Verna (01:15):. Great to be here, Marcus. Thanks for having me. Marcus Johnson (01:16):. Hey, fella. Yes indeed, of course. And we're also joined by one of our analysts who writes for a marketing and advertising briefing. He is based in New York City. He is Daniel Konstantinovic.

He'll be speaking with Ethan Cramer-Flood, Man Cheung Chung and Matteo Ceurvels, all about advertising bans around the world. Happiest of weekends.

So, that was a change that we've not seen on the advertising side. So, that was something that was a bit different on the advertising side of things. I don't know if it needs to change or whether they're going to change it because the numbers are heading in the right direction and because other award shows are doing well.

But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin's affiliate partnerships platform offers a real alternative to big tech and puts you back in control of your ad spend. Want to find out how? Visit awin.com/emarketer to learn more.

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.

It can be paid content as long as it's not like a paid ad, but rather like a sponsored post.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.