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Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

蘑菇AV one in five (19%) of Gen Z consumers in the UK and 12.5% of UK millennials routinely turn to digital wallets for bill payments, per a July 2024 PYMNTS Intelligence survey. Other P2P payment providers have also been pushing innovation for this use case.

More than half of Gen Zers use generative AI weekly. False. Some 47% use generative AI weekly, with many anxious about use of the technology, according to the Walton Family Foundation and Gallup. April 8, 2025. Gen Zers are gravitating toward which nostalgic corner of the internet? A) MySpace B) LiveJournal C) Tumblr D) StumbleUpon. Gen Zers are looking to Tumblr, Business Insider reported.

Facebook is fighting to pull creators and Gen Zers back to the platform, but its prior moves to put more content in user feeds may have backfired. Only 32% of teens use Facebook, per Pew Research, compared with 61% who use Instagram and 63% for TikTok.

Almost 45% (44.9%) of US children under 12 play digital games, according to our November 2024 forecast. 65% of US children under 14 played Roblox in 2024, a growth of 31 points from 2020, according to a September 2024 report from CivicScience. 48% of US Gen Zers played Roblox in 2024, per CivicScience.

However, Gen Z is rapidly closing the gap, while boomers represent an undertapped opportunity, particularly for health-focused features. Maturing market: The wearables market is experiencing significant consolidation as devices evolve and categories converge. Smartwatches are absorbing features from fitness bands and expanding into payment systems.

Next steps: To learn what Gen Zers want from their banks beyond digital capabilities, read 鈥淕en Zers want more than a great digital banking app鈥� next.

Personalized feed: Netflix鈥檚 revamped suggestions system鈥擱esponsive Recommendations鈥攎ay be aimed to capitalize on the 45% of Gen Zers who frequently decide what to view based on an algorithm or a 鈥淔or You鈥� page, per Toluna. Netflix CTO Elizabeth Stone said previous recommendations focused only on prior viewing activity.

Adult Gen Zers and younger millennials were more likely than average to have made a luxury purchase in almost every product category. Footwear, apparel, and fragrance were the top purchase categories among shoppers ages 18 to 34. Luxury shoppers have returned to physical department stores.

The challenge: Consumers are increasingly skeptical of AI-generated marketing content, with 40% of Gen Zers and 42% of baby boomers saying that brands employing AI in their ads seem like scams. The opportunity: VSCO designed Canvas for ideation and collaboration with more human oversight, not just AI image generation, reducing the risk of low-quality output.

Search engines are also the most used channel for researching doctors (45%), but large shares of Gen Zers (42%) and millennials (32%) also look up provider reviews on social media, per our survey.

Gen Z adults are twice as likely (40%) as millennials and over four times more likely than baby boomers to stop buying from brands due to DEI pullbacks. Walmart reversed its DEI policies in November 2024, while Target announced it would scale back its DEI programs in January.

Adults across generations overwhelmingly prefer to buy from brands that reflect their social values, and younger generations like Millennials and Gen Z, who are increasingly calling for brand activism, are expected to continue leading digital buyer growth. Understanding target audiences and how political messaging will align with their values is key to navigating this fine line.

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It鈥檚 a win for Venmo鈥檚 monetization journey

Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we鈥檝e compiled a generation-by-generation breakdown on how and where to reach them.

However, Gen Z is rapidly closing the gap, while boomers represent a significantly undertapped opportunity, particularly for health-focused features. The wearables market is experiencing significant consolidation as devices evolve and categories converge. Smartwatches are absorbing features from fitness bands and expanding into payment systems.

That rises to 63% for millennial GLP-1 patients and 61% for Gen Zers. Only 6% feel less connected to these types of brands. Some fitness brands have already rolled out services designed for people interested in GLP-1s or who are taking the medication. Life Time launched a longevity and wellness division called Moira that includes weight loss clinics with GLP-1 prescription access.

87.9% of US Gen Zers are social network users, according to our forecast.

Est茅e Lauder鈥檚 slow pace of innovation hindered its ability to resonate with Gen Zers, allowing brands like e.l.f. Beauty and Drunk Elephant to build relationships with that valuable consumer segment. Our take: To reverse the company鈥檚 slump, de La Faverie plans to accelerate product launches and sharpen its marketing strategies to reach shoppers more effectively.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

Don鈥檛 forget Gen Zers have turned to cash to manage their expenses. Read our article 鈥淗ow banks can leverage Gen Z鈥檚 growing 鈥榗ash stuffing鈥� trend鈥� to learn more.

Gen Z will make its presence felt as digital shoppers and buyers. The mobile-native generation will have a transformative impact on retail and ecommerce. Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z.

More than half of US digital gamers this year will be millennials or Gen Zers. Campaign managers should bear that in mind. Social media/short video (moderate disruption). Key market dynamics. YouTube鈥檚 scale positions Shorts favorably. We don鈥檛 forecast YouTube as a social network, but it is a direct competitor to many networks.

Zooming out: YouTube鈥檚 interest in Shorts isn鈥檛 a blip鈥攊t matches younger consumers鈥� overall interest, perhaps driven by shorter attention spans and a desire for bite-size viewing. 75% of Gen Zers said short-form videos are their most-watched type of vertical content, per Toluna.

Users are being kind to AI, even if they don鈥檛 see it as human: Only a quarter of Gen Zers believe AI is conscious, but two-thirds (69%) say 鈥減lease鈥� and 鈥渢hank you,鈥� per EduBirdie. Catching feelings: Developers are taking note, and emotional intelligence in AI has become an emerging focus. OpenAI鈥檚 ChatGPT-4.5 offers realistic advice, conversational skills, and a sense of humor.