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This could resonate well with local Gen Zers who are turned off by more overt sales tactics and who value the diversity Valley prioritized showcasing in this campaign. Its product-focused displays drive customers to the products being advertised via QR codes鈥攈elping Valley solidify new banking relationships.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥�Gen Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.

It certainly won鈥檛 endear companies to the roughly 1 in 11 US adults who identify as LGBTQ+, according to a February Gallup poll鈥攚hich includes 23.1% of Gen Zers ages 18 and over. But brands that can withstand the pressure and demonstrate their commitment to DEI stand to win deeper brand loyalty from the LGBTQ+ community and its many supporters.

Temu and Shein both abruptly cut their US ad spend in April, per an April Sensor Tower report. 46% of Gen Zers would switch to less expensive brands and product alternatives if there are price increases related to tariffs, per a March Collage Group survey. 53.0% of consumers shop through Temu once a year, and 28.7% do so monthly, according to a February Omnisend survey.

Likewise, Conagra singled out high-protein snacks as a $3.9 billion opportunity as more Gen Zers and millennials embrace 鈥渂etter for you鈥� products. Our take: Shoppers鈥� interest in healthier foods comes at a challenging time for the food industry, which is under pressure from the 鈥淢ake America Healthy Again鈥� movement.

This share jumps to 81% for Gen Z shoppers. Our take: We expect to see many more agentic AI announcements this year as payment providers and retailers try to stay on the cutting edge. But while the majority of consumers have expressed interest in using AI to make purchases, consumer adoption of the tech may be slow. The tech will need to establish consumer trust before it takes off in the mainstream.

Most Gen Zers rely on AI for financial advice. Banks that offer AI-powered tools may have a major growth opportunity.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

The brand is looking to capitalize on its popularity among Gen Zers with a curated Urban Outfitters store experience, as well as reach more affluent shoppers browsing the designer selections at luxury department store Printemps. At the same time, it鈥檚 working more closely with long-time retail partners like Foot Locker, Dick鈥檚 Sporting Goods, and JD Sports.

Only 17% of US CFOs are prioritizing DEI spend this year, per a Q1 Grant Thorton survey. 40% of Gen Z has stopped using or purchasing from a brand that has contradicted or reversed its DEI efforts, per a March survey by Ad Age and The Harris Poll.

Why this matters: Studies have shown that Gen Zers in particular gravitate toward fintech apps for specific features their banks don鈥檛 offer, which can hurt customer loyalty. But by providing a secure and seamless 鈥済ateway鈥� for customers to connect with popular fintech solutions, National Bank is helping to ensure it remains the central hub for their customers' financial lives.

So these are ranked in order of how much Gen Zers care about them. So the top priority when choosing a bank with 42.4% of Gen Zers listing this as their top priority is the ATM proximity. And then it goes all the way down to breadth of products and services, which is 2.8%. Grace Broadbent (04:02):. That's very interesting that Gen Z's top factor is ATMs. Lauren Ashcraft (04:02):.

Self-service banking: Supercharged AI agents may appeal to Gen Zers in particular, 23% of whom choose a bank based on self-service offerings. They want to complete banking tasks on their own without having to escalate to a human customer service agent or go to a branch when they encounter difficulties. AI agents could empower financial institutions to provide this level of self-service.

And many consumers鈥攊ncluding half of Gen Z鈥攂elieve digital-only banks are less secure than their traditional competitors. Now Openbank can focus on building its brand recognition and establishing trust with consumers who prefer in-person, human interaction.

Nearly 7 in 10 Gen Z men ages 18 to 27 use facial skincare, according to a 2024 Mintel survey. And they鈥檙e not just going for drugstore products: 42% buy premium moisturizers over mass market brands. Makeup for men is also being normalized by 鈥渉etero dude鈥� influencers on TikTok, leading more consumers to incorporate products like concealer, blush, and lip gloss into their daily routines.

One in 3 Gen Zers order groceries online at least once a week, according to NIQ. Key stat: Fast food eaters aren't interested in telling a chatbot their order. Over half (55%) of US consumers prefer for a human to take their order at a drive-thru, according to a February report from YouGov.

Zooming out: Netflix鈥檚 recommendation engines, which already use AI and machine learning, are a vital cog for discovery on its platform as consumers prioritize platform recommendations over word of mouth. 45% of Gen Zers frequently decide what to view based on an algorithm or a 鈥淔or You鈥� page, per Toluna.

What does this mean for programs targeting Gen Z? Sponsoring influencers and/or buying ad inventory against influencer content should be a key strategy in Gen Z targeting. Influencer content resonates with Gen Z because of the ease of consumption on smartphones and shareability.

Snapchat maintains demographic strength with younger audiences, especially Gen Z, the predominant source of digital buyer growth. Highlighting its ability to reach these demographics over other platforms could attract advertisers and creates looking to target this audience.

Just last month, PepsiCo shelled out $1.95 billion for prebiotic soda brand Poppi in a bid to energize sluggish sales with a Gen Z-friendly, better-for-you product. Our take: Big consumer packaged goods brands are hungry for growth, and small, buzzy brands like LesserEvil offer a path to relevance with younger, health-conscious consumers.

And younger consumers (e.g., Gen Z) have different financial habits and lower institutional trust, requiring new communication strategies tailored to their preferences. As a result, financial brands are moving toward more agile partners that offer flexibility, speed, and specialized expertise.