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Well, they're not as trusting of doctors as, say, boomers and Gen Xers. They are actually turning to friends and family.

We define Gen Z as respondents between the ages of 18 and 25, millennials between 26 and 41, Gen X between 42 and 57, and baby boomers between 58 and 76. How did we include survey demographics? Survey demographics are called out in text. They can also be accessed via the interactive demand charts in the Appendix as well as the downloadable crosstabs. Glossary. Survey Demographics. Appendix.

Most creators worldwide are under 41, but there are now creators of all ages, including Gen Xers and baby boomers, per Adobe. Lifestyle, fashion, and beauty are still the top creator categories. But these are broad sectors that overlap with many other industries, including travel, health, entertainment, food/drink, and art. B2B and sports are two fast-growing areas for creators.

So which generation will see the largest percentage point fall for percentage of population, using Twitter, gen Z, millennial, gen X or boomers? Ross says gen Z. Debbie says Gen X and Blake says millennials. The answer is millennials.

This year, Gen Z will overtake Gen X as the second-biggest cohort of social network users, with only millennials accounting for more, though that gap is closing fast. Population dynamics will account for most of this change. There are more Gen Z internet users than ever before, so it stands to reason this will bolster social user numbers in the demographic.

Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.

For Gen X and Boomer shoppers, shopping at any time is the most convenient aspect. Millennials say easily comparing prices and products is the definition of convenience, but Max, what convenience means? What's the point? Max Willens:.

Viewership is strong in every age group we track, but it鈥檚 especially so for those ages 25 to 44, which includes millennials and younger Gen Xers. This is likely tied to greater disposable incomes and the ability to subscribe to a variety of services. When matched with viewership patterns of the children of these age groups, it makes for an even larger audience by household.

We define Gen Z as respondents between the ages of 18 and 25, millennials between 26 and 41, Gen X between 42 and 57, and baby boomers between 58 and 76. Glossary. Survey Demographics. Appendix. Security and Control. Account Management. Alerts. Transfers. Customer Service. Digital Money Management. Corrections. Insider Intelligence prizes accuracy.

The US physician population is changing. The older generations are predominantly white and male, but those younger than 50 are predominantly female and growing more racially diverse. What do providers and marketers need to know to connect with this cohort?

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.